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Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts

Those involved in truck advertising are among the few people to greet news of worsening motorway congestion with enthusiasm. With conventional billboards banned from motorways, until recently the only way of reaching motorway travelers with posters was at service stations. Truck advertising provides a roughly 96-sheet equivalent space that sits alongside people in traffic jams,… Continue reading Feature: Ads On The Road

Granada , which releases end of year financial results today, was the best performer in yesterday’s media market. Shares were up 2.07% to finish at £1.48, an increase of 3p on the previous day. Carlton fared less well with stock falling 3.39% to close at £2.28, in what was the worst media performance of the day.Daily… Continue reading Sharewatch

The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide

The future of the Sunday Business has been secured after the the paper’s owners signed a three-year refinancing deal with the Press Association (PA).The deal will see the newspaper, which has failed to find either a buyer or the funds to back a management buyout, move into the PA’s offices and relaunch as a streamlined… Continue reading Sunday Business Averts Closure

The uptake of interactive TV (iTV) in the UK will be driven by innovative programming, according to Mike Bloxam, CEO of Netpoll.Speaking at the New Media Age Congress recently, Bloxam said that it could take up to ten years to educate consumers to the potential of iTV unless programme makers start producing engaging interactive programmes.With… Continue reading Programming Will Drive iTV Uptake

Granada released its preliminary end of year results this morning revealing losses of £185 million for the year and admitting that more jobs would have to go. In addition to the widespread downturn in the advertising market, Granada faces mounting losses at ITV Digital. Losses at Granada’s digital media division, which includes ITV Digital, rose… Continue reading ITV Digital Losses Weigh Heavy On Granada

David Liddiment, ITV’s director of channels, admitted to the serious threat that BBC1’s recent rating successes are posing to ITV1 at yesterday’s launch of the winter schedule.Liddiment spoke out against the BBC’s populist approach at this year’s GEITF McTaggart lecture (see GEITF 2001 MacTaggart Lecture). At the time he claimed to be worried for the… Continue reading ITV Admits BBC Threat At Schedule Launch

The first outing of the Richard and Judy Show on Channel 4 yesterday attracted an audience of 2.2 million and achieved a 14.8% share of viewing.The show, which was shown between 5pm and 6pm yesterday, peaked at 5.15pm with an audience of 2.6 million and a 17.5% share. Channel 4’s head of daytime, Jo McGrath,… Continue reading 2.2 Million Tune In To Richard and Judy On 4

European online retail spending will rise by 160% year on year this Christmas season, reaching a value of ₏4.1 billion, according to a new report from Forrester Research. Just under a quarter of all European online sales for the year will take place in December. The UK leads the way, with consumers accounting for 34%… Continue reading European Online Retail To Reach E4.1bn This Christmas