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colspan=”3″>2002 Ad Spending Forecast Comparisons 

Below is a comparison of the most recent set of ad growth forecasts for 2001 and 2002, by country and region. The consensus growth for the UK this year is -3.1%% and 0.7% respectively. North America comes in at -5.9% for 2001 and -0.5% for 2002. Zenith Media and ABN Amro ad growth forecasts  ÂÂ… Continue reading 2001/2002 Advertising Growth Forecast Comparisons, By Country/Region

Early media buying estimates from trade journal Media Week are indicating that ITV’s advertising revenues will be down by more than 20% in January next year. Year on year in September, revenue was down 18.7% and in October it declined 11.9%, according agency estimates compiled by MediaTel.co.uk. ABN Amro says that if the Media Week… Continue reading Early January Buying Indicators Put ITV Revenue Off 20%

Week on week analysis reveals that UBC was the best performer in last week’s media market. Shares jumped 31.53% to finish at 36˝p after the company announced that it was positive about the future, in spite of the uncertain business environment.Carlton, which last week released stronger than forecast full year figures and announced a more… Continue reading Sharewatch

The outdoor industry saw revenues drop by 2.8% in the third quarter of 2001 compared with the same period last year, but the Outdoor Advertising Association (OAA) says that sector is “holding up” against its strong performance in 2000 (see Outdoor Advertising Association Disputes Industry Decline).The latest figures from the OAA show that while Q3… Continue reading Outdoor Industry Positive Despite Q3 Slide

Michael Lynton, president of AOL International and acting chief executive of AOL Europe, is believed to have emerged as a last minute candidate to become the next chief executive of Channel 4.Lynton, previously chairman of Penguin and former candidate for the director general’s job at the BBC, is thought to be running against the BBC’s… Continue reading AOL Chief Tipped For Channel 4 Chair

The UK’s largest newspaper publisher, Trinity Mirror, this morning confirmed that advertising conditions have continued to deteriorate since 11 September, with national revenue declines of 10.1% and 20.7% in October and November respectively. The company says that it expects December’s figures to be much the same, losing the company the traditional Christmas boost to ad… Continue reading Trinity Misses Out On Christmas Bonus

The Independent Television Commission has defended comedy’s right to satirise political and public figures, by rejecting complaints from viewers about ITV programmes 2DTV and The Frank Skinner Show that lampooned the current political situation in Afghanistan.A total of 16 viewers complained about a broadcast of 2DTV, an animated satirical series, saying that it made light… Continue reading ITC Acknowledges Comedy’s Right To Satirise

The first advertising on 3G phones in Europe is to go ahead, promoting the services of internet bank Smile.co.uk across the Manx Telecom infrastructure on the Isle of Man.Online media planning company i-Level has negotiated the agreement, which, in the first instance, will see basic branding appearing on the 3G portal, although various formats and… Continue reading First Advertising On 3G Planned

Channel 4 was quick to broadcast an apology after Madonna used the word “motherfucker” during its coverage of the Turner Prize award ceremony last night.During the ceremony, which was screened before the 9pm watershed, Madonna who was presenting an award said: “At a time when political correctness is valued over honesty, I would also like… Continue reading Channel 4 Sorry Over Swearing