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Global advertising forecasts from ABN Amro show a continuing decline across most regions, with the UK market forecast to drop by 6.1% this year and 1.1% in 2002. Europe as a whole will show a slightly more modest decline of 4.3% this year and 1.0% next year. North America, meanwhile, is to show a weaker… Continue reading Global Advertising Forecasts From ABN Amro

The professional media arm of United Business Media, CMP Information, has begun a consultation process with its staff this week regarding a £10m cost reduction proposal which could see the loss of 200 jobs.The magazine and events business is headquartered in the UK but also operates in the US and Europe. Its portfolios cover ten… Continue reading UBM Begins Job Cuts Consultation At CMP

MSN.com was host to the most popular banner ad during September knocking Capitalone of the top spot and dominating the top end of the table. The search engine’s most visited banner gained exposure among 3,113,000 at home internet users and commanded a 20.7% digital reach. Casino-on-net re-entered the top ten in fifth position after an… Continue reading New Media Round-Up

The ITC’s current focus is content, in order that competition will not lead to “commodity television”, according to chief executive Patricia Hodgson.Speaking at a Royal Television Society dinner in Newcastle last night, Hodgson said that the three priorities for regulation were firstly for it to be investment-friendly, second to use competition rather than regulation to… Continue reading Hodgson Says ITC Focusing On Content

First quarter financial results released by News Corp yesterday show a weakening performance at News International (NI), the company’s UK newspaper publishing division.Operating profits at NI fell by 24% year on year for the quarter and whilst circulation increases post-11 September will boost revenues temporarily, this effect is likely to drop off over the coming… Continue reading NI Operating Profit Hit By Classifieds Downturn

The future of ITV Sport could be endangered unless its £315m contract with the Nationwide football clubs is renegotiated, according to a report in today’s Financial Times. The paper maintains that ITV has concluded that the business cannot afford the cost of the contract under the existing terms.Analysts at ABN AMRO say that this view… Continue reading ITV Sport May Be Closed By Soccer Contract

Youth research project ROAR is introducing new methodology this week which utilises the popularity of mobile phones with its target age group. As part of the second wave of research, SMS text diaries will be used, whereby panel members text details of “Emedia moments” to the research agency 2cv as soon as they happen. They… Continue reading ROAR Uses SMS To Research Youth

Following months of wrangling and speculation, WPP has conceded its efforts to withdraw from the takeover of Tempus Group and is now prepared to go through with the £434 million deal. Yesterday, the Takeover Panel released a statement detailing its reasons for dismissing WPP’s appeal to withdraw the initial 555p-a-share offer (see Tempus Confirms WPP… Continue reading WPP Will Buy Tempus

As reported in the New York Times, the problem facing media executives currently is at what level ad rates should stand at for Q4 2001 and early 2002. The fourth quarter of the year is typically a key advertising period, but the economic slowdown, exacerbated by September’s terrorist attacks, has resulted in significantly diminished demand… Continue reading Slow Market Leads To Ad Concerns For 2002

The percentage of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel, released in November. The number of households with access to the web has been growing steadily since January 1999 and this is the first time that… Continue reading Internet Uptake Flattens In Quarter Three