The ASA has made its first adjudication on SMS advertising and has upheld a complaint against a computer games company for sending a spoof text message asking people to report for army duty.The ASA received complaints from a former member of the British army who felt that the text message, which stated: “Please report to… Continue reading ASA Upholds First SMS Ad Complaint
IPC is closing six of its magazines as well as its events and exhibitions business, IPC Live, resulting in 115 redundancies. Your Life, Marie Claire Health and Beauty, Woman’s Journal, Your Garden and Homes and Ideas will all close as part of an ongoing review of the company and Parenting’s Complete Guide to Pregnancy will… Continue reading IPC Closes Exhibitions Business And Six Magazines, Costing 115 Jobs
Future Network was the best performer in yesterday’s buoyant media market, in which only two companies saw shares fall. Stock was up 18.18% to finish at 39p, an increase of 6p on the previous day.Carlton, which was rumoured to have been considering an informal takeover bid made by the German group, Bertelsmann TV, during September… Continue reading Sharewatch
SMG’s Pearl & Dean cinema advertising sales house has secured the contract to provide theatre advertising for four years to the network of UGC Cinemas. The contract begins on 7 January 2002 and covers UGC’s 43 cinemas in the UK and Ireland, totalling 405 screens. This deal will increase to 1,406 the number of screens… Continue reading SMG’s Pearl & Dean Wins UGC Cinemas Contract
SMG has announced that its wholly owned subsidiary, Pearl & Dean, has been awarded the four-year contract to sell advertising across the UK and Ireland for UCG Cinemas.The contract, which runs from 7 January next year and covers 405 screens in 43 cinemas, takes the number of screens handled by Pearl & Dean to 1,406… Continue reading SMG’s Pearl & Dean Secures Cinema Ad Deal
The European Commission has cleared the sports rights merger between Groupe Jean-Claude Darmon, Canal+ Group and RTL Group, following months of speculation and delays. The new entity, which combines all the sports right activities of the three groups, will be called Sportfive. The merger, first announced in May, will create a leading European venture with… Continue reading EC Clears European Sports Rights Merger
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month drop of 2.3% from September to October this year, as readers show signs of tiring with coverage of the global war against terrorism.Many of the gains achieved by the broadsheets in… Continue reading National Newspaper Round-Up October 2001
Speaking at last week’s MRG conference, Lucy Shepherd, head of research at CIA UK, said that interactive TV (iTV) needs to be greatly improved if the growing tide of consumer apathy is to be stemmed.She said that digital TV has failed to inspire viewers since its launch three years ago and explained that interactive services… Continue reading MRG One Day Conference: The Future Of Interactive TV
Presenting the latest wave of DART research, Julie Pôrksen, associate director at Ipsos RSL, assured industry figures gathered at the MRG conference in London last week that the UK is well on its way to fulfilling its “digital vision.”Pôrksen said that digital uptake has been increasingly recently with the lure of more channels and better… Continue reading MRG One Day Conference: Fulfilling the Digital Vision
Hollinger International, owner of the Daily Telegraph, has announced a net loss for Q3 2001 of $139.6 million or $1.37 per share, compared to a net loss of $3.9 million or a $0.06 per share in 2000.The UK newspaper division, which publishes the Telegraph, saw Q3 revenues for 2001 of £77.3 million, a decrease of… Continue reading Hollinger Sees Losses Increase As Advertising Revenue Falls
