Daily Mail & General Trust was among the top movers on the FTSE 350 yesterday, adding 63˝p or well over 11% to its closing price on Monday. NRS readership figures for August show that its flagship newspaper, the Daily Mail continues to add readers, although its Sunday sister, the Mail on Sunday slipped in reader… Continue reading Sharewatch
The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA). Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% in Q1, but fell by 5.8% in Q2. According to chairman of the… Continue reading Outdoor Revenue Up 3% In H1, Says OAA
Tamara Ingram, the high-profile head of Saatchi & Saatchi’s London office has unexpectedly quit to take up a new role at rival agency McCann Erickson.Ingram announced her resignation yesterday afternoon and is due become chairman and chief executive of McCann Erickson London on 1 January.Saatchi & Saatchi: 020 7636 5060 www.saatchi.comSubscribers can access ten years… Continue reading Ingram Quits Saatchi & Saatchi
According to the research by Challenger, Gray & Christmas, there were fewer than 3,000 job losses in the tech sector in September. This represents a decline of 38% when compared to the total for September 2000. Although job losses are slowing in the sector, layoffs this year so far stand at 90,871, more than double… Continue reading US Dot Com Layoffs Fall To 14 Month Low
Please note: Details of this report were amended on 10 October 2001 due to a previous technical error.The NRS National newspaper figures for the six month period to August 2001 show a year on year drop for the sector of 2.8%, with all but eight titles losing readers year on year.The Sunday People was the… Continue reading National Newspaper NRS Round-Up – August 2001
According to a new report from Strategy Analytics, 46 million homes worldwide will watch digital TV delivered via their phone lines by 2008 providing telephone operators work to overcome a number of hurdles. The report DSL DTV: Status and Prospects published recently by Strategy Analytics forecasts that digital television and video services, delivered over existing… Continue reading 48 Million Homes Will Use DSL Digital By 2008, Says Strategy Analytics
The Incorporated Society of British Advertisers (ISBA) has called on ITV to protect its programming budget as ITV’s shareholders face increasing pressure caused by the advertising downturn and the rising costs of ITVDigital.ISBA’s director of media and advertising, Bob Wootton, urged ITV not to cut to its £747m programming budget despite the pressures that ITV… Continue reading ISBA Urges ITV To Protect Programming
Casino-on-net.com jumped from fifth place in July to become the top online advertiser for men during August. The gambling site achieved exposure among 3,518,000 male at home internet users throughout the month and commanded 41.5% reach of total UK internet universe. Amazon.co.uk fell two places to occupy fourth position with visits from 3,276,000 male users… Continue reading New Media Round-Up
Consumers in the US and Europe believe that advertising has increased significantly in during the last five years, and almost half try to avoid TV advertising. The latest CIA Sensor survey results represent the consumers’ evaluation of the amount of advertising, rather than an objective measure, but nevertheless demonstrates the danger of advertising being perceived… Continue reading CIA Discovers High TV Ad Avoidance
Magazine titles published by Condé Nast have been found to be the most influential to AB consumers, according to the latest round of VIPer research (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). The news is likely to please the publishing house, which is one of the six members of the research… Continue reading Condé Nast Wins With VIPers
