Mega Profile has signed a deal with Littlewoods allowing it to use the retail chain’s properties as giant advertising sites.The five-year deal gives Mega Profile exclusive rights to use the facades of the 350 sites owned nation-wide by the retail chain. Mega Profile will be responsible for erecting and maintaining PVC banners on the sites… Continue reading Mega Profile Signs Littlewoods Deal
The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%,… Continue reading National Newspaper NRS Round-Up – September 2001
The US hi-tech publishing advertising market continued to deteriorate throughout September, according to the latest in a series of updates (see Hi-Tech Ad Volumes Show Further Deterioration In US, According UBM) from United Business Media (UBM) this morning. UBM’s interest in this area comes through its hi-tech publishing group CMP Media. During the month CMP… Continue reading Hi-Tech Advertising Deterioration Continues, Hammering CMP Media’s Profits
In his last move as chief executive of Channel 4, Michael Jackson has announced the repeat of the controversial edition of spoof documentary Brass Eye on paedophiles and the media.In his final speech before he leaves for his new job in the US (see Jackson Quits Channel 4), Jackson defended the brain child of Chris… Continue reading Jackson Leaves With Brass Eye Repeat
According to a new report, FRIACO: How capacity-based interconnection strengthens the Internet market, published this week by Analysys, flat-rate internet access call origination (FRIACO) will generate demand for broadband in western Europe. “FRIACO is not merely a stopgap between pay-as-you-go (metered Internet access) and broadband, but more an important and effective migration path to mass-market… Continue reading FRIACO Will Drive Broadband In Western Europe, Says Analysys
Amazon.co.uk jumped from fourth position in August to become the top online advertiser for Men during September. The online retailer gained exposure among 4,245,000 male at home internet users throughout the month and achieved 48.5% digital reach. Dialaphone.co.uk slipped two places to occupy ninth position for September. The mobile e-tailer was visited by 2,196,000 men… Continue reading New Media Round-Up
More than a quarter of the Czech population, aged between 12 and 79, now have access to the internet, according to data published by GfK this week. The research shows that Net penetration in the Czech Republic has reached 25.7%, or 2.2 million people – a 32% rise year on year. The quarterly Internet Monitor… Continue reading Internet Reaches One Quarter Of Czech Republic Population
The ITC has received almost 200 complaints about a TV campaign for internet service provider, Freeserve, which features a group of nudists.The multimillion pound campaign, which was launched earlier this month to raise the profile of Freeserve’s on-line and off-line brand (see Freeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve… Continue reading ITC Receives Freeserve Ad Complaints
Christmas online retail and travel sales in the US will reach approximately $11.9 billion – an 11% rise year on year – according to a report released yesterday by Jupiter Media Metrix (JMM). JMM says that whilst growth in online shopping is slower this holiday season than last, the number of people making purchases is… Continue reading Solid Christmas Sales For Online Retailers Predicted By Jupiter
The long-running saga of Regional Independent Media Holdings (RIM) finding a buyer could run for another year after Melanie Johnson, the minister for Competition and Consumer Affairs gave one of the interested bidders, Trinity Mirror, another year to acquire the regional newspaper publisher’s titles.Johnson said that the one year extension would not raise competition concerns.… Continue reading Trinity’s RIM Bid Given More Time
