Nearly 12 million people tuned in to the BBC’s coverage of England’s World Cup qualifier against Greece in what was the largest Saturday afternoon audience for any TV channel in four years.At its peak the match, which saw England qualify for the 2002 World Cup finals in Korea and Japan, attracted 11.8 million viewers and… Continue reading BBC Scores 12 Million With England Game
Internet service provider Freeserve is bucking the current downturn affecting the new media sector with the launch of a multi-million pound advertising campaign to raise the profile of its on-line and off-line brand.The campaign, which was unveiled yesterday, includes TV, press, radio and online advertising as well as a direct marketing push and in-store promotions.… Continue reading Freeserve Launches Ad Campaign
Chrysalis Radio has scrapped the charges for “wealth warnings” on financial ads in an attempt to attract more financial advertisers to the sector.Heart and Galaxy will no longer charge advertisers for the 10-second legal message which, according to current legislation, has to be broadcast on the end of financial adverts.The radio industry is at a… Continue reading Chrysalis Scrap Wealth Warning Charges
ITV is rumoured to be scrapping its heart-shaped emblem and “TV from the heart” theme and is expected to introduce a new logo early next year.ITV’s new marketing director Jim Hytner is thought to be behind the move, which will be his first at ITV since he joined from Channel 5 last July (see Hytner… Continue reading ITV To Scrap Heart-Shaped Emblem?
Channel 4 is attempting to attract older viewers by launching an SMS marketing campaign to promote its factual programmes.From today text message alerts will be sent reminding viewers to watch a series of documentary programmes showing on Channel 4 throughout the autumn. Viewers will be invited to sign up to the service by replying to… Continue reading Channel 4 Launches SMS Campaign
The percentage of UK households that connect to the internet via a broadband system is currently lower than a many other European countries, notably the Nordic nations, according to data from NetValue. The research shows that Sweden and Denmark are leading the way for broadband Europe, with 13.8% and 13.2% of households connected respectively. The… Continue reading UK Lags Behind Nordic Countries In Broadband Internet Access
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks
The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group
Week on week analysis reveals that ITV partners Carlton and Granada were the best performers in last week’s media market.Carlton saw shares rise 21.13% to finish at £1.60˝, an increase of 28p on the previous week, while Granada saw stock climb 22.58% to close at £1.14, up 21p on the week before.At the other end… Continue reading Sharewatch
United Business Media (UBM) is to close its cable and satellite youth channel, Rapture TV, after failing to attract viewers in the crowded digital TV market.The channel is in a “winding down position” and is expected to close at the end of the month with the loss of 30 to 40 staff.A spokesperson for the… Continue reading United Business Media To Close Rapture TV
