Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising
Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group
Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch
A US study has suggested that magazines could be the most effective element in the marketing mix when it comes to gaining return of investment on advertising. Research carried out by the Magazine Publishers of America and Media Marketing Assessment looked at 186 brands across 13 different product categories over a seven year period from… Continue reading Mags Most Effective In Marketing Mix
Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director
MediaTel Interactive, the web-based project development arm of the MediaTel Group, has launched its new company website promoting the work of the recently expanded Interactive team.The new look site, www.mediatelinteractive.co.uk, carries corporate information and client portfolio details and features project management and consultancy information. It also houses details of web-related definitions and statistics to help… Continue reading MediaTel Interactive Launches New Site
News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times
According to press reports this morning WPP may engage in a legal challenge to overturn the decision of the Takeover Panel with regards to the attempted withdrawal of its bid for Tempus.WPP chief executive Martin Sorrell is to face the full panel this week in order to put WPP’s case for wanting to withdraw the… Continue reading WPP May Consider Legal Action Over Tempus Bid
Independent News & Media (INM), the company which owns the Independent newspaper in the UK, is to sell its New Zealand news publishing operation Wilson & Horton to APN News & Media for NZ$1,500 million (€690 million). INM itself owns a 40% stake in APN. The restructuring will create one of the leading media companies… Continue reading Independent News & Media Sells New Zealand Publishing Group
According to Forrester Research, declines in the tech sector will arrest during Q3 2002 and an upturn will begin in 2003. However, double-digit rises will not be visible until 2004 when growth will reach around 12%. “Forrester estimates that 12% of the IT sector’s volume in 2000 represented overspending, which amounts to a hefty $62… Continue reading Tech Market Will Recover In 2003, Says Forrester
