BBC Worldwide has had to re-submit its January to June ABC certificate for Top Gear magazine after wrongly classifying 14,000 bulk copies as newsstand sales.In its original ABC certificate Top Gear reported 13,833 copies as issue-specific bulk copies, meaning that they counted as actual sales. In fact the copies were part of a sampling arrangement… Continue reading BBC Worldwide Corrects ABC Error
Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture
NTL, which last month unveiled a new branding campaign (see NTL Embarks On New Brand Campaign), has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the… Continue reading NTL Launches Mass Market Broadband
Sports internet and radio business Teamtalk is thought to have won the bidding for Atlantic 252. A report published in last weekend’s Sunday Telegraph suggested that a price of around £5m had been agreed for the radio station put up for sale by owners RTL and RTE earlier this year.Teamtalk has refused to comment on… Continue reading Teamtalk Tipped As Atlantic Buyer
The Radio Advertising Bureau (RAB) has published a guide to give advertisers and agencies a greater understanding of radio advertising.The Best Radio Planning Ideas will be distributed free to agencies and advertisers this week. It offers advice on six subject areas: Radio creativity, the use of radio with other media, radio planning, radio listening behaviour,… Continue reading RAB Publishes Radio Ad Guide
The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review
IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks
The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group
