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As reported in the New York Times, the problem facing media executives currently is at what level ad rates should stand at for Q4 2001 and early 2002. The fourth quarter of the year is typically a key advertising period, but the economic slowdown, exacerbated by September’s terrorist attacks, has resulted in significantly diminished demand… Continue reading Slow Market Leads To Ad Concerns For 2002

The percentage of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel, released in November. The number of households with access to the web has been growing steadily since January 1999 and this is the first time that… Continue reading Internet Uptake Flattens In Quarter Three

Adverts which received complaints for being demeaning to either men or women have received different responses from the ASA this week.A poster for the sparkling wine Lambrini showed three women laughing. The headline read “I lost 14 stone of fat last night” and continued “So you dumped him then”. Complainants felt that the ad was… Continue reading ‘Demeaning’ Ads Get Differing ASA Verdicts

Tempus was the best performer in yesterday’s media market with shares climbing 4.78% to finish at £5.48˝. At the other end of the scale WPP saw shares dip 2.71% to close at £6.47 in what was the worst media performance of the day. News that WPP has finally agreed to honour its deal to buy… Continue reading Sharewatch

The Sunday broadsheets are distinctive from their commuter friendly weekday siblings due to their sections. Only the Sunday Business, which also has the lowest circulation of the group, offers less than six, while the biggest paper by circulation, the Sunday Times, also has the most sections with 12.The advantage to advertisers of these sections is… Continue reading Feature: Sunday Broadsheets

The number of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel.The amount of households with access to the web has been growing steadily since January 1999 and this is the first time that there has not been… Continue reading Internet Uptake Flattens In Quarter Three

BARB hosted a forum last night at the Mermaid theatre, Blackfriars, to explain to members of the media industry the technicalities involved in the new research contract (see MRG Evening Meeting: The New BARB Contracts), which launches in full in January 2002.At present BARB is conducting a parallel run in order that the accuracy of… Continue reading BARB Presents New Research System

Paragon Publishing is launching a new home entertainment, billed as being “DVD Review meets Heat“. It’s On DVD will launch on 8 November, priced at £1.90 and will feature celebrity gossip, film reviews and movie guides. GE Magazines has shut down its two consumer titles Garden Inspirations and Inspirations for your Home, having seen significant… Continue reading Launches Brief

Outdoor advertising contractor, JC Decaux, has this morning announced third quarter revenue increases of 11% to E360 million thanks to a strong performance from its Street Furniture division. Revenues for the three months to September were in line with company expectations and rose on a like-for-like basis (excluding acquisitions) by 1.9%. Street Furniture revenues increased… Continue reading JC Decaux Announces Q3 Revenue Increase Of 11%

WPP has announced that its offer for Tempus has been extended to midnight on 12 November 2001. WPP is currently awaiting the details of the Takeover Panel’s decision not to allow it to withdraw its offer (see Takeover Panel Rejects WPP Appeal) before deciding whether or not to continue with the appeal process.