The ITC has received almost 200 complaints about a TV campaign for internet service provider, Freeserve, which features a group of nudists.The multimillion pound campaign, which was launched earlier this month to raise the profile of Freeserve’s on-line and off-line brand (see Freeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve Launches Ad CampaignFreeserve… Continue reading ITC Receives Freeserve Ad Complaints
Christmas online retail and travel sales in the US will reach approximately $11.9 billion – an 11% rise year on year – according to a report released yesterday by Jupiter Media Metrix (JMM). JMM says that whilst growth in online shopping is slower this holiday season than last, the number of people making purchases is… Continue reading Solid Christmas Sales For Online Retailers Predicted By Jupiter
The long-running saga of Regional Independent Media Holdings (RIM) finding a buyer could run for another year after Melanie Johnson, the minister for Competition and Consumer Affairs gave one of the interested bidders, Trinity Mirror, another year to acquire the regional newspaper publisher’s titles.Johnson said that the one year extension would not raise competition concerns.… Continue reading Trinity’s RIM Bid Given More Time
AC Nielsen has named the 43 brands which it claims are the only ones to achieve annual sales of US$1bn and which can be considered “truly global brands”, but predicts that more will join the list in future. At the top of the “mega brands” league is Coca Cola. Only one UK brand- Guinness is on… Continue reading AC Nielsen Names 43 Global Mega Brands
The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%,… Continue reading PPA Honours Natmags Managing Director
After hearing WPP’s appeal yesterday, the Takeover Panel have again refused to allow the company to withdraw their 555p-a-share offer for Tempus. The full Panel met to hear Sir Martin Sorrell’s appeal, thought to centre around Tempus’s reluctance to provide WPP with key financial reports, after the Panel Executive dismissed WPP’s original request last week.Both… Continue reading Takeover Panel Rejects WPP Appeal
IPC Media has rebranded its direct marketing unit as IPC Consumer Direct. A new corporate identity has been created for the unit, including individual logos for each of the four business sections.Kevin Cordray, IPC’s direct marketing director, said: “We believe IPC Consumer Direct is more descriptive with regard to our work here in subscriptions marketing,… Continue reading IPC Rebrands Direct Marketing Department
Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising
Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group
Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch
