NTL is rolling out a £10m campaign to launch its new consumer focused brand identity from Monday next week. The new proposition is one connection, three service and best value, communicated through the slogan “one line is all you need.”The first phase of an intensive ad campaign will use TV, outdoor and press advertising. Outdoor,… Continue reading NTL Embarks On New Brand Campaign
UK cinemas enjoyed their highest month of admissions for 31 years during August, according to the Cinema Advertising Association (CAA), as 18.1 million came to see films including Planet of the Apes and Cats & Dogs. Research also suggests that cinema advertising so far continues to resist the downturn affecting the rest of the industry.According… Continue reading August Triumph For Cinema
BSkyB is to terminate its analogue service from midnight tomorrow, completing the transition to a digital service ahead of the original deadline of 31 December 2002.The broadcaster has been reducing the number of channels available through the analogue direct to home (DTH) service, despite some consumer concerns, (see More Channels Leave Sky Analogue) since the… Continue reading Sky Ends Analogue
BSkyB, dominant in the sports channel market, last year agreed to part with £1.1bn to retain broadcasting rights to Premier League football games for another three years, a scenario which demonstrates how money has become a primary factor in successful sports broadcasting, much to the BBC’s chagrin.Sky Sports 1 launched in 1993, joining Eurosport among… Continue reading Feature: Sports Channels
Parents still rely on TV’s “watershed” of 9pm as a major means of controlling their children’s viewing, according to new research commissioned by the BBC, ITC and BSC. Published today, the qualitative research document Viewers and Family Viewing Policy aimed to investigate the relevance of the watershed and family viewing policy in the changing media… Continue reading Parents Still Rely On Watershed
Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal
UK media giant Emap today released a trading statement which revealed that underlying profits for the group grew by 3% in H1 2001 largely due to increases in circulation revenue in the UK and France, but warned that advertising revenues are still falling. Underlying consumer advertising revenue was up by 5% in the UK and… Continue reading Emap Sees Circulation Revenues Rise In Tough Marketplace
UK media agency, Tempus, yesterday released interim financial results that were received variously as ‘a decent performance in tough conditions’ to a ‘playing down of the advertising slump’ (see Tempus Results Show Decent Performance In Tough Conditions, But Jobs Likely To Go). Shares finished up 6p at 448½p, propped a little by the anticipated takeover… Continue reading Tempus Results: Reaction
According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen
BSkyB saw shares rise yesterday, despite an advertising forecast downgrade by ABN AMRO earlier in the week. Stock was up 2.83% to finish at £6.17, an increase of 17p on the previous day.After releasing a reassuring trading statement yesterday, the Daily Mail saw shares climb 11.17% to close at 5.59, 56.2p better off than the… Continue reading Sharewatch
