Commercial radio is extending its audience outside of the traditional peak listening time of weekday breakfast times, according to new analysis of RAJAR data by Ipsos-RSL. Significant growth in evening listening has been found to have been driven by younger audiences.The RAB-commissioned analysis shows a 16.5% increase in evening listening over the last two years.… Continue reading Commercial Radio Advances Evening Audience
TiVo is launching a £3m marketing campaign to drive sales of its personal video recorder (PVR), which will be sold at a reduced price in the run up to Christmas.The campaign aims to raise awareness of the lifestyle benefits of the TiVo PVR system and will include print, cinema and online advertising. Ads appeared in… Continue reading TiVo Launches £3m Ad Campaign
The deadline for shareholders in Tempus to accept the £437 million takeover bid by WPP is set for 3:00pm today. It is expected that the 90% acceptance level required to seal the deal will be easily achieved, although there is still some speculation that WPP may attempt to pull out of the deal even if… Continue reading Deadline Approaches For Tempus Shareholders’ WPP Decision
Global market information group, Taylor Nelson Sofres (TNS) is to buy the entire share capital of Sponsorship Information Services (SIS) and its interests in Sponsorship Information Services Asia and NetResult. The value of the acquisition was not disclosed. SIS monitors and evaluates sponsorship of major sporting events, such as UEFA Champions’ League football matches, Formula… Continue reading Taylor Nelson Sofres Acquires Sponsorship Monitoring Group
Continued weaknesses in the advertising market has led ABN Amro to downgrade its 2001 and 2002 earnings per share forecasts for VNU by 4% and 10% respectively. The broker says that visibility for the business information group remains low as advertising in the business magazines sector is still weak. VNU’s US magazine division saw revenues… Continue reading ABN Amro Downgrades VNU Forecasts But Is Positive On Long-Term Future
Late on Friday, following the suspension of trading in its shares and the announcement of its financial results, Future Network revealed the details of its refinancing plan (see Future Shares Remain Suspended As Losses Are Revealed). The group is to issue new shares at 20p each in order to raise £33 million net of expenses.… Continue reading Six For Five Issue To Raise £33m For Troubled Future
Despite the release of a number of trading statements and interim results last week, confirming the pessimism hanging over the industry (see Media Market Round-Up), some companies managed to see shares rise in week on week analysis.Capital, which released a trading statement confirming the downturn affecting radio advertising revenue, saw shares rise in week on… Continue reading Sharewatch
US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks
BARB has announced that it is entering the final phase of installation of its new panel for the TV audience measurement system which begins on 1 January 2002. The panel is made up of entirely new households totally more than 5,200, overtaking the current total of 4,485.In line with plans set out by BARB before… Continue reading New BARB Panel Nears Completion
Next year’s world cup will help boost revenues from mobile gaming, said Jupiter Media Metrix last week, helping cash flow amongst the telecoms companies who spent big on 3G licences this year and who have yet to see any return on their investment. The dismal take up of WAP (see Forecasts) has left many companies… Continue reading World Cup Will Kick Off Mobile Internet Growth, Says Jupiter
