Condé Nast has made a long term commitment to Glamour‘s success in the women’s magazine market by guaranteeing that the title’s cover price remains below that of its competitors for the next five years.After Glamour‘s impressive performance in the latest ABC consumer magazine results (see Glamour Makes Stunning 450,000 ABC Debut), the handbag sized title… Continue reading Condé Nast To Keep Glamour Cheap
IPC has today announced that it is to close three internet sites and make 90 staff redundant, following a review of its online business.Beme.com, unmissabletv.com and uploaded.com will all close as part IPC’s programme to rationalise its portfolio of internet brands. The company will now focus on six internet sites, which it believes will deliver… Continue reading IPC Closes Online Business
Pearson, which yesterday rebranded its TV division to FremantleMedia (see Pearson TV Rebrands), saw shares fall 7.04% to finish at £9.90 for the day, a loss of 75p on the previous day.After releasing its interim results on Monday (see WPP Posts Strong Interims), WPP saw shares drop 4.24% yesterday to close at £7.00, down 31p… Continue reading Sharewatch
The surfing habits of home internet users change dramatically after upgrading to high-speed access, according to new research from Nielsen//NetRatings. The company reports that page viewing leapt by 130% in the US after users upgraded from modem, dial-up access to a high speed connection. High speed net access covers a number of platforms – ISDN,… Continue reading Broadband Access Builds Web Usage In US Homes
ProgrammesJuly saw the finales of two of the most hyped series of the summer, Survivor and Big Brother, but in fact the top rated programmes during the month remained the same as ever, with EastEnders and Coronation Street battling it out. The ITV soap bagged more of the top spots at the start of the… Continue reading TV Viewing Round-Up – July 2001
Three quarters of all British 7-16 year olds are now internet users, according to kids.net, a six-monthly survey published by NOP. The research shows that there has been a 10% surge in internet usage amongst young people in the six months to April 2001. There are now 5.6 million 7-16 year olds on the web,… Continue reading 75% Of British Kids Now Online
ProgrammesViewingHours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 6:12 2:24 5:54 2:28 1:20 4:36 Jul-2000 6:14 2:41 6:40 2:31 1:23 3:47 % Change -0.5 -10.6 -11.5 -2.0 -3.6 11.7 Viewing Share Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 27.1 10.5 25.8 10.8 5.8 20.1 Jul-2000 26.4 11.4 28.2 10.7… Continue reading TV Viewing Round-Up – July 2001
The regulations surrounding financial services advertising could be set for a major overhaul as the Department Of Trade And Industry (DTI) and the Financial Services Authority (FSA) hold reviews into financial advertising standards.The DTI, which is carrying out a consultation for the Consumer Credit Act, intends to create a “regime that simplifies advertising rules and… Continue reading Financial Advertising Shake Up
Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
ITV has signed Littlewoods Leisure as the sole sponsor of the interactive TV service which will support its football programming.The chairman of Carlton Active, which created the interactive service, Martin Bowley, said: “This deal is a major milestone for the interactive TV industry. It proves that advertisers businesses understand and value the significant benefits that… Continue reading ITV Signs Interactive Sponsor
