The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review
IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project
Despite the unstable state of the US economy, eMarketer forecasts a healthy outlook for for online shopping in its new eCommerce: B2C Report. The report analyses forecasts from over 100 researchers and, from this, eMarketer estimates that US B2C ecommerce revenues will grow from $38.3 billion in 2000 to $156 billion by 2005. US B2C… Continue reading B2C eCommerce Forecasts From eMarketer Shows Continued Growth In Online Shopping
The UK online advertising market is currently the fastest-growing advertising medium in history, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). Research published by the IAB today shows that despite the economic downturn and terrorist attacks in the US, the UK online adspend is growing faster than the online markets… Continue reading UK Online Adspend Growth Tops Europe
Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture
The percentage of UK households that connect to the internet via a broadband system is currently lower than a many other European countries, notably the Nordic nations, according to data from NetValue. The research shows that Sweden and Denmark are leading the way for broadband Europe, with 13.8% and 13.2% of households connected respectively. The… Continue reading UK Lags Behind Nordic Countries In Broadband Internet Access
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks
The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group
Week on week analysis reveals that ITV partners Carlton and Granada were the best performers in last week’s media market.Carlton saw shares rise 21.13% to finish at £1.60˝, an increase of 28p on the previous week, while Granada saw stock climb 22.58% to close at £1.14, up 21p on the week before.At the other end… Continue reading Sharewatch
Dutch based media and information group VNU issued a warning on Friday that full year earnings will fall significantly below expectations.Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit first… Continue reading VNU Warns On Profits
