Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
IPC Ignite!’s marketing director, Vijay Solanki, is to leave the company after just one year in the job. Mike Soutar, IPC Ignite! managing director has acknowledged Solanki’s “important contribution” to the division’s first year, but added “Our marketing requirements and objectives have now changed as the market in which we operate has evolved”. However, Soutar… Continue reading IPC Ignite! Marketing Chief Quits
UK public relations and advertising group, Chime Communications, has today announced the acquisition of MMK Markt – & Medien-Kommunikation GmbH (MMK), a consumer and corporate public relations business based in Hamburg. Chime is to pay an initial consideration of DM5.6 million (£1.8 million) for the business. DM1.7 million of the initial payment will be made… Continue reading Chime Acquires German PR Firm
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Doubleclick/Real Media Merger Talks Reported
Future Network, which announced the details of its refinancing plan after suspending its shares on Friday (see Future Announces Refinancing Plan), saw stock fall 6.12% yesterday, to finish at 23p, a loss of 1˝p on the previous day.Granada managed a modest rise yesterday, despite Goldman Sachs downgrading its forecasts to reflect a 15% decline for… Continue reading Sharewatch
The latest figures from the Independent Television Commission (ITC) show the shifting positions of the cable and satellite markets in the pay-TV sector. Trends since 1999 show how cable’s penetration of all UK TV households has started to flatten off, whilst satellite’s continues to grow. The dynamics of this are illustrated clearly by the second… Continue reading ITC Trends Show Cable Overtake ITV Digital
The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA).Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% year on year in Q1, but down 5.8% in Q2.Chairman of the industry body,… Continue reading First Half Revenue Rises For Outdoor
The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
