Week on week analysis revealed another gloomy week for media companies as the outlook continued to worsen for the UK stock market in the wake of the US economic downturn.ITV companies Carlton and Granada continued to feel the pinch as analysts downgraded their forecasts yet again. Shares in Carlton were down 27.44% week on week… Continue reading Sharewatch
WPP is thought to be waiting to have a look at the interim financials of UK media planning and buying agency Tempus before deciding whether or not to proceed with its 555p per share takeover plan (see Tempus Confirms WPP Offer). WPP is now in a position to seal the deal unchallenged, following the withdrawal… Continue reading WPP Waits On Tempus Results Before Making A Move
Chrysalis Radio Interactive has signed a five figure deal with youth media agency Target NMI, to provide SMS campaigns for the next six months.The deal will enable Target NMI, whose clients include RedBus Films, Momentum Pictures and Film Four, to make use of the Galaxy Text Maniacs database to target 15,000 15-24 year olds in… Continue reading Chrysalis And Target Sign SMS Deal
The entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for broadcasters. ABN is now… Continue reading ‘Deteriorating Prospects’ For Media Sector
Around 89m people in the US are thought to have tuned in to the America: A Tribute To Heroes celebrity fundraiser on Friday. The show was shown across over 30 networks, and estimates by Neilsen Media Research put the total number who watched the entire two hour show at 60m.The event was paid for and… Continue reading Millions Tune Into Telethon
The continuing advertising deterioration which has severely hit the television sector, is also having an impact on the radio industry, according to broker ABN Amro. Analysts there have just cut their forecasts for radio, with the adjusted figures predicting an 8.6% decline in 2001 and growth of just 0.3% in 2002. As radio revenue data… Continue reading Radio Forecasts Downgraded As Ad Slowdown Squeezes Tighter
BlowUp Media is launching an inflatable giant poster format called the BlowUp Airframe.The mobile Airframe has a PVC vinyl body attached to a rigid frame and can carry ads between 120 and 168 square metres. The Airframe has three advertising facades that are designed for both portrait and landscape shapes and can accommodate all standard… Continue reading BlowUp Launches Airframes
Zenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website today, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will save the… Continue reading Zenith Report Scorns ITV’s Digital Plans
ISBA’s director general, Malcolm Earnshaw, has urged advertisers to work to increase consumer confidence in the industry in the face of threats posed by anti-advertising and anti-brand campaigners.Speaking at this year’s marketing forum he said that the industry must regain the high ground in the battle with “the growing voice of anti-advertising and anti-brand campaigners”,… Continue reading ISBA Issues Wake Up Call
Johnston Considers Requesting Regulator ApprovalNewspaper publishing groups Johnston Press and Trinity Mirror are considering whether to ask approval from the Competition Commission for the proposed acquisition by Johnston of eight free weekly local papers from Trinity.The announcement follows Competition Minister Melanie Johnson’s decision not to allow the deal to go ahead without investigation by the… Continue reading Johnston Considers Requesting Regulator Approval
