The mid market in national newspapers could still be described as a two horse race, although the odds on the Daily Express get longer each time circulation figures are released. However, while the Daily Mail may be pulling further and further ahead, both titles may need to look to their long term future, as the… Continue reading Feature: Old Age And The Mid Market
IPC Ignite’s music magazine NME has teamed up with Virgin Radio to launch NME Radio.The new station will launch later this week as an online radio service via www.nmeradio.com and will be available as a data service on London’s Digital multiplex allowing listeners to tune in via their PC’s. It will also be developed across… Continue reading IPC Ignite To Launch NME Radio
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency.Sorrell’s offer is thought to be an all cash bid worth considerably more than the £425m… Continue reading WPP Poised To Make Counter Bid For Tempus
The latest wave of Right Of Admission Reserved (R.O.A.R) research into the media habits, lifestyles, attitudes and brand preferences of 15-24 year olds is under way.Running form August to October the research will look closely at the role of media in the lives of 15-24 year olds, and will examine their attitudes towards TV advertising,… Continue reading Youth Research R.O.A.R’s Again
New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the internet, despite a continually growing online population who are spending more and more time online each month.Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand owners… Continue reading Brands Don’t Use Net Enough
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency (see Tempus Shares Soar On Havas Takeover Reports). The Havas bid of 514p-a-share values Tempus… Continue reading WPP Poised To Make Counter Bid For Tempus
Advertising revenues have increased on a yearly basis in the first quarter of this year, climbing 5.5%, according to figures released by the Advertising Association.Outdoor saw the greatest increase with revenue soaring 19.3% from just under £150m for the first quarter 2000 to just under £180m for the first quarter of this year. National Newspapers… Continue reading Ad Revenue On The Up For Outdoor
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July. The increase of 0.8% represented an rise in total circulation of a fraction under 200,000.The largest gains in terms of percentage… Continue reading National Newspaper ABC Round-Up July 2001
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July. The increase of 0.8% represented an rise in total circulation of a fraction under 200,000.The largest gains in terms of percentage… Continue reading National Newspaper ABC Round-Up July 2001
National Newspaper ABC Round-Up July 2001Month on MonthThe latest figures from the Audit Bureau of Circulations (ABC) reveals that the National Newspaper sector made a small year on year gain in total circulation during July.The largest gains in terms of percentage increase in circulation was at the Mail on Sunday , which added 2.2% to… Continue reading National Newspaper ABC Round-Up July 2001
