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All photos copyright: Barry Dorrans, Virtue Broadcasting

Online media data and intelligence. Its the new rock’n’roll. Or so a few brave and in some cases heavily sequinned members of the MediaTel gang along with some Virtue TV-ers tried to convince an audience of advertising types at the NABS Battle of the Bands at the Hippodrome Leicester Square last night.And so it was that… Continue reading MediaTel Band Goes Into Battle

The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad.Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots (see ‘Deteriorating Prospects’ For Media Sector). Almost a month on, data from Lemonad reveals… Continue reading US Attacks Hit UK Online Ad Sales

IPC Connect’s Your Life is repositioning as a glossy just six months after its entrance into the woman’s weeklies market and is launching a £1.5m national marketing campaign to promote its new look.The decision to restyle the magazine as an “upmarket glossy” has prompted speculation that the title is not reaching its targets. The marketing… Continue reading IPC’s Your Life Goes Glossy

Dutch based media and information group VNU this morning issued a waring that full year earnings will fall significantly below expectations. Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit… Continue reading VNU Warns On Full Year Earnings

The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad. Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots. Almost a month on, data from Lemonad reveals that the online ad industry… Continue reading US Attacks Hit UK Online Ad Sales

According to World Magazine Trends 2001/2002 released in September by FIPP/Zenith, magazine advertising revenue grew by 10.4% in 2000, its best year since 1989. European magazine ad spend reached $15.7 billion in 2000, an increase of 8% year on year and achieved a 20% market share. In the US consumer magazine revenue grew by 13.5%,… Continue reading Global Magazine Revenue Growth Hit 10.4% in 2000

The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA). Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% in Q1, but fell by 5.8% in Q2. According to chairman of the… Continue reading Outdoor Revenue Up 3% In H1, Says OAA

According to the research by Challenger, Gray & Christmas, there were fewer than 3,000 job losses in the tech sector in September. This represents a decline of 38% when compared to the total for September 2000. Although job losses are slowing in the sector, layoffs this year so far stand at 90,871, more than double… Continue reading US Dot Com Layoffs Fall To 14 Month Low

According to a new report from Strategy Analytics, 46 million homes worldwide will watch digital TV delivered via their phone lines by 2008 providing telephone operators work to overcome a number of hurdles. The report DSL DTV: Status and Prospects published recently by Strategy Analytics forecasts that digital television and video services, delivered over existing… Continue reading 48 Million Homes Will Use DSL Digital By 2008, Says Strategy Analytics