The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus after declaring that the 90% acceptance level had been passed.WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated the ‘no material adverse change’ clause… Continue reading WPP Goes Ahead With Tempus Bid
Adshel has been awarded an £8m, 15 year contract to install 1,000 bus shelters in Hertfordshire.Adshel will supply and maintain the shelters, which will each be equipped with seats, lighting and displays carrying “real time” passenger information.Adshel managing director, Julie France, said: “This is a very significant win for us, with 7,00 out of the… Continue reading Adshel Secures £8m Contract
Sky News is to provide thirty commercial radio stations across the UK with news bulletins after signing deals with The Wireless Group and Chrysalis Radio.The deals will see Sky provide a bespoke news bulletin service to stations owned by The Wireless Group and Chrysalis Radio, including TalkSPORT and the Heart FM and Galaxy stations.Radio First… Continue reading Sky Signs Radio News Deals
Havas Advertising, the French network which recently dropped out of the bidding for Tempus (see Havas Will Not Renew Tempus Offer), this morning released results which fell below expectations. The company also issued a profits warning on its full year results saying that its operating profit margin was likely to fall to between 10 and… Continue reading Havas Reveals Disappointing Interim Results And Warns On Full Year Profits
Jazz FM has reported its first full-year profit this morning of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast. Turnover at the station rose by 57%… Continue reading Jazz FM Moves Into First Full-Year Profit
Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts
Jupiter Media Metrix has launched a new method of web traffic analysis, called Site Measurement. The new system will be the only kind to offer all levels of web caching, thereby reducing bandwidth costs for web publishers. The system works through a small piece of code being placed on every page. It then tracks exactly… Continue reading Jupiter Launches Site Measurement
Zenith Media have upgraded their forecast growth figures for Commercial Radio – revenue is predicted to grow at 14.4% in 2000 and 15.0% in 2001. This is well ahead of estimated growth rates in total advertising revenue at 7.5% and 4.7% for 2000 and 2001, respectively. However, Zenith suggests that Commercial Radio’s market-beating growth rates… Continue reading Zenith Commercial Radio Forecast Upgrade
