Condé Nast has made a long term commitment to Glamour‘s success in the women’s magazine market by guaranteeing that the title’s cover price remains below that of its competitors for the next five years.After Glamour‘s impressive performance in the latest ABC consumer magazine results (see Glamour Makes Stunning 450,000 ABC Debut), the handbag sized title… Continue reading Condé Nast To Keep Glamour Cheap
IPC has today announced that it is to close three internet sites and make 90 staff redundant, following a review of its online business.Beme.com, unmissabletv.com and uploaded.com will all close as part IPC’s programme to rationalise its portfolio of internet brands. The company will now focus on six internet sites, which it believes will deliver… Continue reading IPC Closes Online Business
IPC Media has today announced that it is to close three internet sites and make 90 staff redundant, following a review of its online business. Beme.com, unmissabletv.com and uploaded.com will all close, as IPC instigates a programme to rationalise its portfolio of internet brands. The company will now focus on six internet sites, which it… Continue reading IPC Media Closes Online Businesses Costing 90 Staff
Total UK adspend was 6.8% down year on year in July, according to ACNielsen data analysed by ABN Amro – worse than the 4.9% decline the broker had forecast. As expected the bulk of the decline came from the television sector, where revenue was down 11.8%, although this is slightly better than the predicted fall… Continue reading UK Adspend Drops 6.8% In July
Only around 6% of the world’s six billion citizens currently use the internet and even in technologically developed countries such as the US, Canada and Sweden, only around a third of people who could use the internet choose to, according to research from Ipsos-Reid. The international research firm found that billions of people have neither… Continue reading Ipsos-Reid Asks Why More People Are Not Online
The ASA has let Britvic off the hook after complaints that one of its posters was “offensive and mocked those suffering from eating disorders.”The poster, which was advertising a low calorie fruit drink, carried the headline: “I can’t drink it. Grapefruit piles on the pounds” and showed a rake sunbathing on a boat. Next to… Continue reading ASA Lets Britvic Off The Hook
More than half of US consumers have shown interest in having all of the telecommunications provided by a single operator, according to research from J.D. Power and Associates. The survey found that 58% of subscribers to dial-up ISPs and high-speed net access have shown at least some interest in obtaining their internet access, telephone services… Continue reading US Consumers Look Towards Single Telecoms Providers As High-Speed Net Access Grows
VNU released its interim results yesterday (see VNU Gloomy About Trade Journal Market), showing headline of £252m which was below analysts forecasts. The company also displayed pessimism for the coming year by lowered its earning per share figure. This had an adverse effect on companies in similar areas such as Reed, which saw shares drop… Continue reading Sharewatch
Ice Publications is launching a new title into the men’s lifestyle market despite recent ABC results which fuelled speculation that the sector is already overcrowded (see Newsline).Ice, which describes itself as “a magazine that recognises that men are not easily categorised,” will launch on 30 August with a cover price of £3 and target men in… Continue reading Men’s Sector Hots Up With Ice
Global publishing and market research company VNU confirmed the difficulties faced by the market yesterday when it released interim results with headline profits of £252m which were below analyst forecasts.The company demonstrated its caution for the coming year by lowering its earning per share figure, blaming the tough advertising market, where a decline in revenue… Continue reading VNU Gloomy About Trade Journal Market
