Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
ITV has signed Littlewoods Leisure as the sole sponsor of the interactive TV service which will support its football programming.The chairman of Carlton Active, which created the interactive service, Martin Bowley, said: “This deal is a major milestone for the interactive TV industry. It proves that advertisers businesses understand and value the significant benefits that… Continue reading ITV Signs Interactive Sponsor
Sport continues to be the battleground of choice for TV broadcasters this week. Following the launch of ITV’s new football Premiership highlights programme at the weekend (see ITV’s The Premiership Fails To Score) and its announcement of Littlewoods-sponsored interactive football coverage (see ITV Signs Interactive Sponsor), Sky launched a streamed highlights service on four football… Continue reading Sky’s On The Interactive Ball
The teenage magazine market is known for being as unpredictably moody as its target readers and the latest ABC figures show that at the moment its audience is shrinking.Unfortunately publishers cannot simply wait for their readers to grow up. The Office of National Statistics figures for 1999/2000 showed that 7-15 year olds spend an average… Continue reading Feature: Pleasing The Teens
Granada Sky Broadcasting has appointed Maureen Fuller as head of marketing for its three channels; Granada Plus, Granada Breeze and Granada Men and Motors. Fuller, previously of creative agency Ais, will report to GSB marketing director Ann Cook. Scoot has promoted Terry Martin to the newly created role of managing director and marketing chief as… Continue reading Appointments Brief
Channel 4 chief executive, Michael Jackson, has stood up to the opinions of his fellow commercial broadcasters by coming out in support of the BBC’s plans to create more digital channels.Recent weeks have seen increasing pressure on the Government and threats to sue from the commercial TV community, who feel that publicly funded digital channels… Continue reading Jackson Defends BBC’s Digital Plans
Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor
Pearson Television has announced that it is to rebrand to FremantleMedia with immediate effect.All divisions of the company will take on the FremantleMedia name including Worldwide Production, Pearson Television North America and Pearson Television International and Enterprises.Some local operating companies will rebrand under different names which have become regionally popular. As part of this initiative… Continue reading Pearson TV Rebrands
Last week NewsLine columnist John Harlow of Naked Communications gave his views on how media agencies should face the increasing diversity on offer for advertisers (see What Have The Romans Ever Done For Us?). As ever, we asked readers to let us know what they thought. Here’s what Dan Matthews of BJK & E Media… Continue reading NewsLine Reader Response
The ABC has taken the decision to change its rules after the sale of millions of copies of Hello! and OK! for 1p led to abnormally high circulation figures for both magazines.The auditing body has abolished the rule allowing publishers to sell magazines at a minimum price of 1p, increasing the amount to 20% of… Continue reading ABC Amends Minimum Price Rule
