The ITC has rejected complaints about an episode of Channel 4’s spoof documentary series Brass Eye after viewers objected to a sketch that dealt with child abuse.The programme, a repeat of a show first broadcast in 1997, featured a sketch in which Brass Eye creator Chris Morris, interviewed a young girl about child abuse. Six… Continue reading ITC Rejects Brass Eye Complaints
Nearly 12 million people tuned in to the BBC’s coverage of England’s World Cup qualifier against Greece in what was the largest Saturday afternoon audience for any TV channel in four years.At its peak the match, which saw England qualify for the 2002 World Cup finals in Korea and Japan, attracted 11.8 million viewers and… Continue reading BBC Scores 12 Million With England Game
Internet service provider Freeserve is bucking the current downturn affecting the new media sector with the launch of a multi-million pound advertising campaign to raise the profile of its on-line and off-line brand.The campaign, which was unveiled yesterday, includes TV, press, radio and online advertising as well as a direct marketing push and in-store promotions.… Continue reading Freeserve Launches Ad Campaign
Chrysalis Radio has scrapped the charges for “wealth warnings” on financial ads in an attempt to attract more financial advertisers to the sector.Heart and Galaxy will no longer charge advertisers for the 10-second legal message which, according to current legislation, has to be broadcast on the end of financial adverts.The radio industry is at a… Continue reading Chrysalis Scrap Wealth Warning Charges
ITV is rumoured to be scrapping its heart-shaped emblem and “TV from the heart” theme and is expected to introduce a new logo early next year.ITV’s new marketing director Jim Hytner is thought to be behind the move, which will be his first at ITV since he joined from Channel 5 last July (see Hytner… Continue reading ITV To Scrap Heart-Shaped Emblem?
Channel 4 is attempting to attract older viewers by launching an SMS marketing campaign to promote its factual programmes.From today text message alerts will be sent reminding viewers to watch a series of documentary programmes showing on Channel 4 throughout the autumn. Viewers will be invited to sign up to the service by replying to… Continue reading Channel 4 Launches SMS Campaign
Another interest rate cut from the Bank of England yesterday helped push the FTSE 100 index back up above 5,000 for the first time since 11 September and led to an encouraging day for media companies.ITV partners Carlton and Granada were the best performers in yesterday’s media market. Carlton saw shares rise 13.18% to finish… Continue reading Sharewatch
United Business Media (UBM) is to close its cable and satellite youth channel, Rapture TV, after failing to attract viewers in the crowded digital TV market.The channel is in a “winding down position” and is expected to close at the end of the month with the loss of 30 to 40 staff.A spokesperson for the… Continue reading United Business Media To Close Rapture TV
JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to… Continue reading JCDecaux Launches UK Website
Over half of the UK adult population, 23 million people, accessed the internet in the last year according to the latest quarterly figures from the July 2001 Office of National Statistics’ Omnibus Survey.The survey also found that the number of UK households with internet access has quadrupled in the last three years. 38% of UK… Continue reading Over 50% Of UK Adults Use Internet
