Corporate communications website DELL.com was the top online advertiser for men during June, according to the latest figures from NetValue. 3,063 individual male at home users were exposed to the site through out the month and it achieved 22% reach of the total at home UK internet universe. MSN.com was just behind the leader, reaching… Continue reading New Media Round-Up 19/07/01
Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998. The most popular form of internet advertising remains the banner ad which accounts… Continue reading Online Adspend Boom For Italy
ITV Digital claims that it will reach its break even target of 2004, despite the widely reported difficulties experienced by the recently rebranded (see Comedy Duo Front ONdigital Rebrand) digital TV business.It was announced today that 48,000 new subscribers were signed up during the last quarter, bringing the total as at 30 June to 1.14m… Continue reading ITV Digital To Break Even By 2004
Global application service provider (ASP) spending is set to reach $16.1 billion by 2005 according to the Worldwide ASP Spending: Forecasts and Analysis 2001-2005 report from Aberdeen Group. ASP is defined as revenues generated by commercial grade software and related services delivered from a centrally managed facility and is forecast to grow at a 52%… Continue reading ASP Spending Will Reach $16.1 Billion By 2005, Says Aberdeen Group
In keeping with other analysts and forecasters, Merrill Lynch has downgraded its ITV revenue forecasts citing “growing evidence of advertiser cutbacks or switching” in the TV advertising market.Merrill now forecast ITV revenue growth at -12.3% to September 2001 and see no reason to expect a recovery until around April 2002. Growth for the year to… Continue reading Merrill Lynch Downgrades Spell ITV Misery
Media buying agencies Optimedia and Zenith Media are to be merged by their parent companies, Publicis and Cordiant respectively, creating the world’s fourth-largest media communications group.The resulting business, NewCo, will be UK-based and 75% owned by Publicis and 25% owned by Cordiant. The minimum option price payable for Cordiant’s 25% shareholding in NewCo is £75.0… Continue reading Merger News From Optimedia And Zenith
UK National adspend broke the £17bn barrier for the first time in 2000, rising 10% on 1999, according to the Advertising Association’s Advertising Statistics Yearbook .The figures show that total adspend in 2000 was 1.82% of Gross Domestic Product (GDP) compared with 1.74% in 1999.According to CIA MediaLab, adspend is cyclical and reflects the changes… Continue reading UK Adspend For 2000 Breaks £17bn Mark
Shares in UK media and communications group, Tempus, have soared this morning following reports that French advertising network, Havas Advertising, is to announce a takeover of Tempus for around £400 million. According to a report in this morning’s Financial Times, Havas is expected to confirm the takeover tomorrow.Tempus owns UK media buying agency, CIA, and… Continue reading Havas And Tempus Set To Merge
Programmes The return of live international football to BBC1, proved to be a big ratings success. The vital World Cup qualifier match between Greece and home nation England attracted an average viewing figure of 10.42 million.They say nostaglia isn’t what it used to be, but that doesn’t stop TV companies from churning out endless retro programming.… Continue reading TV Viewing Round Up – June 2001
Research commissioned by Capital Radio Advertising and Independent Radio News (IRN) has found that adverts placed during news bulletins have a 40% higher recall rate than standard radio breaks.The research carried out by The Henley Centre explored the different “modes” in which listeners consume radio and how that effects advertising receptivity. Specific consumer modes, which… Continue reading Ads 40% More Effective During News
