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A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew

Corporate communications website, DELL.com, was the top online advertiser for women during June, according to the latest figures from Netvalue. The site was visited by 2,071 individual women users throughout the month and achieved 14.9% digital reach of the total at home UK internet audience. MSN.com was in third position, reaching 1,894 women during June… Continue reading New Media Round-Up

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

At the presentation of BSkyB’s year-end financial results this morning (see Strong Results From BSkyB As Revenues Grow), the company confirmed that it has no intention of selling the new ITV Sport Channel as part of its pay-TV packages (see Granada And Carlton Bring ONdigital Under ITV Brand). This is not surprising given that ITV… Continue reading Sky Will Not Sell ITV Sport Channel To Subscribers

Reuters, which yesterday announced that it was to cut up to 1,200 jobs, was the worst media performer in yesterday’s market, with shares dropping 4.83% to finish at £7.48, a loss of 38p on the previous day.ITV partners Carlton and Granada continued to see shares drop. Carlton was down 0.33% to close at £3.04, 1p… Continue reading Sharewatch

New research from Datamonitor adds further discussion to the argument over whether or not internet and mobile phone advertising is effective. Insight Analysis shows that advertisers may be losing interest in the internet right at the point at which users are really starting to embrace it (see Forecasts). This is backed up by research from… Continue reading Net And Mobile Ads Are Viewed Positively, Says Datamonitor

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive.In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll band… Continue reading Feature: The Great Internet Divide

User traffic to online music sharing site Napster has declined by 36% over the last two months, according to data from Nielsen//NetRatings. At the same time, usage of other, less well known file sharing sites, such as KaZaA, BearShare, Audiogalaxy and iMesh, has risen. Nevertheless Napster retains its top spot amongst the all the file-swapping… Continue reading File-Sharing Sites Benefit From Decline In Napster Use

BSkyB continues to dominate the digital TV market, despite showing massive pre-tax losses.The company, which today published its end of year results, added 1.7m digital subscribers to its customer total over the year, bringing the overall number of subscribers to 5.3m.Chief Executive of BSkyB, Tony Ball, was confident that the group would reach its target… Continue reading Sky Still Strong Despite Pre Tax Losses

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?