The Institute of Practitioners in Advertising (IPA) and the BMRB have launched a online training scheme to give media and creative agency staff a better understanding of their markets, brands and targets.The new web based training module will teach agency staff across all disciplines how to get the most out of the Target Group Index… Continue reading IPA To Train Advertisers Online
IPC title, Marie Claire Health and Beauty, is cutting its frequency to bi-monthly in a bid to survive in the highly competitive fashion and beauty sector.Publishing director, Rita Lewis, said: “We are fully committed to this sector, and in the ongoing development of the Marie Claire Health and Beauty brand. However, despite doubling our ad… Continue reading Marie Claire Health And Beauty Cuts Frequency
Express owner Richard Desmond is looking to make acquisitions in television and radio, with the backing of up to £1bn from a German bank.Desmond, whose acquisition of the Express group last year (see Gossip And Girlie Publisher Takes On Express And Star) caused shockwaves initially due to the idea of a pornography publisher owning a… Continue reading Desmond Hunts TV And Radio Deals
The rate of subscription to digital TV is slowing and will need to be boosted if the Government’s original analogue switch-off target is to be met. New figures from Continental Research shows that the number of terrestrial TV homes planning to take up digital services in the near future has dropped year on year from… Continue reading Digital TV: The Good And Bad News
ITV has announced the formation of ITV Interactive, a new division which is to incorporate all online and interactive activities and the portal operations of ITV Active.The first stage of the division’s operations will be the long-awaited launch of ITV.com, scheduled to take place alongside the launch of the Autumn schedule. Extensive cross promotion is… Continue reading ITV Establishes Interactive Division
News of a potential takeover by French advertising network Havas (see Havas And Tempus Set To Merge) had a spectacular effect on Tempus shares yesterday, which finished up 55.5% at £5.60, an increase of £2.00 on the previous day’s closing price.Mixed news and views about ITV ended with mixed results for major shareholders. An announcement… Continue reading Sharewatch
RevenueYear on year analysis shows that total terrestrial revenue has fallen 19.1% during June. Again ITV was the worst hit, seeing revenue drop over £40m or 24% to £128.2m, compared with the same period last year.Total satellite revenues rose again, climbing 9.4% compared to June 2000. Total Television Revenue – June 2001 Total Revenue June… Continue reading TV Market Round-Up June 2001
UK National adspend broke the £17bn barrier for the first time in 2000, rising 10% on 1999, according to the Advertising Association’s Advertising Statistics Yearbook .The figures show that total adspend in 2000 was 1.82% of Gross Domestic Product (GDP) compared with 1.74% in 1999.According to CIA MediaLab, adspend is cyclical and reflects the changes… Continue reading UK Adspend For 2000 Breaks £17bn Mark
Shares in UK media and communications group, Tempus, have soared this morning following reports that French advertising network, Havas Advertising, is to announce a takeover of Tempus for around £400 million. According to a report in this morning’s Financial Times, Havas is expected to confirm the takeover tomorrow.Tempus owns UK media buying agency, CIA, and… Continue reading Havas And Tempus Set To Merge
Programmes The return of live international football to BBC1, proved to be a big ratings success. The vital World Cup qualifier match between Greece and home nation England attracted an average viewing figure of 10.42 million.They say nostaglia isn’t what it used to be, but that doesn’t stop TV companies from churning out endless retro programming.… Continue reading TV Viewing Round Up – June 2001
