Research commissioned by Capital Radio Advertising and Independent Radio News (IRN) has found that adverts placed during news bulletins have a 40% higher recall rate than standard radio breaks.The research carried out by The Henley Centre explored the different “modes” in which listeners consume radio and how that effects advertising receptivity. Specific consumer modes, which… Continue reading Ads 40% More Effective During News
Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998. The most popular form of internet advertising remains the banner ad which accounts… Continue reading Online Adspend Boom For Italy
Global application service provider (ASP) spending is set to reach $16.1 billion by 2005 according to the Worldwide ASP Spending: Forecasts and Analysis 2001-2005 report from Aberdeen Group. ASP is defined as revenues generated by commercial grade software and related services delivered from a centrally managed facility and is forecast to grow at a 52%… Continue reading ASP Spending Will Reach $16.1 Billion By 2005, Says Aberdeen Group
ITV Digital claims that it will reach its break even target of 2004, despite the widely reported difficulties experienced by the recently rebranded digital TV business. It was announced today that 48,000 new subscribers signed up during the last quarter, bringing the total at 30 June to 1.1 million and overtaking previously gloomy forecasts. Churn… Continue reading ITV Digital Places Breakeven At 2004
Shares in UK media and communications group, Tempus, have soared this morning following reports that French advertising network, Havas Advertising, is to announce a takeover of Tempus for around £400 million (€658 million). According to a report in this morning’s Financial Times, Havas is expected to confirm the takeover tomorrow. Tempus owns UK media buying… Continue reading Tempus Shares Soar On Havas Takeover Reports
Media buying agencies Optimedia and Zenith Media are to be merged by their parent companies, Publicis and Cordiant respectively, creating the world’s fourth-largest media communications group. The resulting business, NewCo, will be UK-based and 75% owned by Publicis and 25% owned by Cordiant. The minimum option price payable for Cordiant’s 25% shareholding in NewCo is… Continue reading Optimedia And Zenith Merged By Parent Companies
Sports.com, a European internet and mobile data provider of sports content, has today announced a further $13 million (£9.3 million) in equity funding from existing investors, including SportsLine.com, Soros Private Equity Partners and IMG. It is expected that the funds will enable Sports.com to continue to implement its business plan and thereby achieve profitability. “Sports.com… Continue reading Sports.com Secures $13m Extra Funding
Two major US newspaper publishers have this week reported declining profits due to fall advertising revenues and a rise in newsprint costs, according to analysts at ABN Amro. Knight Ridder, the second largest newspaper group in the US, saw Q2 profits drop by 85%. The company, which publishes 32 daily titles including the Miami Herald… Continue reading US Newspaper Groups See Profit Falls
Chanel is old enough to know better and Colgate needs to brush up after the Advertising Standards Association (ASA) upheld complaints against both companies.The ASA received objections to a national press advertisement for a Chanel skin care product called “Precision Age Delay”, which claimed to “delay time” and “visibly rejuvenate the skin.”Complainants challenged whether Chanel… Continue reading ASA Upholds Complaints Against Chanel And Colgate
Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch
