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Upfront advertising sales for US cable networks are looking ‘dismal’, as advertisers and their agencies demand that airtime costs per thousand are cut back by as much as 15-20%, according to a report on Mediaweek.com, The US trade journal reports that the cable companies’ sales executives are holding out for nothing more than a 10%… Continue reading US Cable Upfront Airtime Sales Look Weak

IDC forecasts that by 2005 the total number of online trading accounts in the Asia/Pacific region (exc Japan) will rise to 42 million as the popularity of eInvesting grows. “The securities industry in Asia/Pacific is facing unprecedented challenges and opportunities brought about by the emergence of new digital channels, market deregulation, industry consolidation and shrinking… Continue reading IDC Forecasts Massive Growth In Online Trading In Asia

For market research firms, survey response rates are critical. If they dip too low, the industry will decry the quality and usefulness of the data altogether. This was a problem facing Nielsen Media Research’s TV ratings research in the US when, two years ago, response rates fell as low as 20%. According to a report… Continue reading $5 Incentive Boosts Nielsen US TV Response Rates

The woldwide market for firewall security applications will break the $1 billion barrier this year, according to IDC. Revenues increased by 153% in 2000, reaching $943 million and IDC forecasts that by 2005 the market will generate $4 billion. The US market presents the greatest opportunity for this market, in 2000 it accounted for 54%… Continue reading Security Software Market Set To ‘Skyrocket’, Says IDC

New research from Strategy Analytics suggests that ‘mega-mergers’ within the global wireless services market will become scarce in the future as the industry puts value before volume due to the unfavourable economic outlook. Phil Kendall, director of Strategy Analytics’ Global Wireless Practice, commented: “Operators need to export successful strategies to sustain profit growth but there… Continue reading Future Of Global Wireless Industry Hinges On Value, Not Mergers

ITV is believed to have offered the position of marketing and commercial director to Channel 5 marketing chief, Jim Hytner.Press reports today speculated that Hytner will take over from John Hardie, who resigned two weeks ago to join Disney. ITV is thought to have had several informal meetings with Hytner but a decision is likely… Continue reading Jim Hytner To Join ITV?

Zenith Media has today released their quarterly advertising revenue estimates. The new figures forecast 5% growth for radio this year against a decline in total ad spend for the UK of 0.8% (see Forecasts).   Commercial Radio Revenue (£m) Yr-on-Yr Growth All Ad Revenue (£m) Yr-on-Yr Growth Radio Share 1999 395   9,529   4.1%… Continue reading Revised Radio Revenue Forecasts From Zenith Media

Sky Sports and Two Way TV have announced a partnership to develop new interactive programming for Sky Digital viewers.Sky Sports, whose interactive service offers viewers on Sky Digital a choice of match coverage, through a range of viewing options, is to team up with Two Way TV, which offers live play-along interactivity and programming related… Continue reading Interactive Deal For Sky Sports And Two Way TV

EMAP has this morning confirmed the sale of its USA business to US consumer publisher, Primedia, for approximately $515 million (£366 million). The disposal has been anticipated for some time and follows EMAP’s failure to effectively consolidate the finances of the business – a problem which lead to the eventual resignation of chief executive Kevin… Continue reading Petersen Sale Closes ‘Difficult And Unhappy Chapter’ In EMAP’s History

Newcastle-based independent radio group, Forever Broadcasting, has bought Grand Central Broadcasting (GCB), holder of Chesterfield’s Peak 107FM, for £4.8 million, the company announced this morning. In the year to 30 September 2000, the latest period for which it has audited financial statements, GCB recorded a turnover of £741,904, a loss on ordinary activities after taxation… Continue reading Forever Broadcasting Buys Chesterfield’s Peak 107FM