Coca-Cola has signed a deal worth £50m to sponsor ITV’s coverage of Premier League football highlights for the next three years. The company emerged as the winner after the deadline for sealed bids was reached on Monday (see Deadline Runs Out For ITV Football Sponsorship Deal)The £50m spent by the soft drinks brand over three… Continue reading Coca-Cola Signs Up To Sponsor Premier League Coverage On ITV
One large and one small player dominated the performances of media shares yesterday. Bright Station appeared to pull back from the brink, its 1¼p rise to 9p per share translating to a 16% rise compared to the previous day. Meanwhile RTL’s rise of over £9 was a 23% increase on Tuesday’s closing price, bringing the… Continue reading Sharewatch
Outdoor advertising contractor, Adshel, has won what it claims is the single largest street furniture advertising contract ever. The 15 year deal in Singapore is worth around US$500m (£350 million). Roger Parry, CEO of Adshel’s parent company Clear Channel International, says that the deal is a ‘highly strategic win’. The contract covers 4,000 advertising faces,… Continue reading Adshel Wins ‘Highly Strategic’ Singapore Contract
Advertising revenues at Daily Mail & General Trust’s (DMGT) Associated Newspapers division grew by 10.5% across the half year to 1 April 2001. The Daily Mail, Mail On Sunday, Evening Standard and Metro all performed well in terms of ad revenue and the division saw operating profit up 16% and turnover up 6%. Circulation of… Continue reading DMGT Results Flat, But Outlook Is Optimistic
Around 500 jobs are expected to be lost at Reuters, following an organisational restructure. The measures form part of an initiative by Tom Glocer, who is due to succeed Peter Job as CEO of the company at the end of July. The restructure affects the Board; Rob Rowley and Jean-Claude Marchand will step down in… Continue reading Reuters Restructure Costs 500 Jobs
BBC Worldwide is to launch a new title, Blue Peter magazine on 27 June. The 32 page magazine, the first to be based on the flagship children’s programme, which draws an average of around £1.5 viewers per episode, will be aimed at five to eight year old boys and girls and will cost £1.25.The first… Continue reading BBC Worldwide To Set Sail With Blue Peter Magazine
Pearson, Reed-Elsevier and Wolters Kluwer are thought to be likely bidders for the professional and free magazines business of Vivendi Universal, according to a report in French newspaper La Tribune. The paper claims that the sale of this division is the most likely divestment by Vivendi Universal to finance its acquisition of Houghton Mifflin.
BSkyB has introduced a “personal planner” function for its digital satellite customers which will allow viewers to plan their viewing and then have the service either change channel for them automatically when their chosen programmes are about to start, or flash a reminder up on screen.The new feature, which has just completed its distribution via… Continue reading Sky Introduces Personal Planner Feature To Digital Service
John Bartle, co-founder of advertising agency Bartle,Bogle & Hegarty, is to take on the role of president of NABS from late summer this year. He will take over from Jeremy Bullmore, the current president. Kate Harris, director of NABS commented, “It has been a privilege to work with Jeremy and a real perk of the… Continue reading NABS Names Bartle As New President, Unveils New Identity
The Digital Radio Group (DRG) has succeeded in its bid to become the holder of the third digital multiplex licence to be awarded for the Greater London area (see Digital Radio Group Joined By New Shareholders For London Bid). The DRG bid promised services for diverse groups of listeners including young people, the gay community,… Continue reading Digital Radio Group Wins Third London Multiplex
