Evidence of the gathering strength of the non-terrestrial channels was once again evident in a year on year comparison of viewing in all homes. The Others category rose from a 16.5% average weekly share of viewing in June 2000 to a 20.2% share in June 2001, bringing it closer to the share enjoyed by the… Continue reading Digital Television Round-Up – June 2001
The men’s lifestyle magazine market may be over the hill and the women’s lifestyle market bursting at the seams recently, but the niche markets of men’s and women’s health and fitness titles have been steaming ahead, showing growth two or three times greater than their parent sectors. However, recently the vital signs have indicated a… Continue reading Feature: The Health Of The Fitness Mag Market
Television will drive the change in communications brought about by new technologies, according to ITC chief executive Patricia Hodgson. Speaking at the annual lunch of ISBA yesterday, she said television, with its familiarity and ubiquitousness, would give most consumers their first taste of “broadband Britain.”“We are seeing a correction from the first heady days of… Continue reading Hodgson: TV Will Drive Communications Change
Greg Dyke’s unflattering description of Kelvin MacKenzie at the Radio Festival yesterday (see Dyke Hits Back At TalkSPORT) has provoked an inevitable counter-attack from the talkSPORT chief executive.Defending his opinions of the BBC’s going “cheque-book crazy on rights” to sporting events as “legitimate”, MacKenzie said in a statement issued today, that Dyke had one aim… Continue reading MacKenzie Counters Dyke Attack
WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy
Future Network, which was forced to issue a statement yesterday reassuring investors that it was financially stable after severe week on week losses (see Future Reassures Investors), saw shares rise 34.78% yesterday, to close at 31p, an increase of 8p on the previous day.Bright Station, which has rebranded as Smartlogik (and will be referred to… Continue reading Sharewatch
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
A new survey commissioned by Oftel shows that UK home internet use continues to rise with figures revealing that four million homes were connected in the last 12 months. The survey, conducted in May 2001, reveals that 10 million homes now have internet connections, up from 6 million in May 2000 and 8.5 million in… Continue reading UK Internet Use Continues To Rise
The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive
