BSkyB, which is predicted to show profits when its full year results are released on 25 July (see Profits Expected In Sky Finals), saw shares rise 3.76% yesterday to close at £7.04˝, an increase of 25˝p on the day before.Emap, whose recruitment revenues have remained strong despite the technology and telecom adspend downturn (see EMAP… Continue reading Sharewatch
The popularity of digital TV’s interactive services is growing rapidly with 5.3m already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a digital TV report just published.A survey carried out by Continental Research found that 2.7m people have turned onto reality TV show Big Brother‘s interactive platform, with… Continue reading Interactive TV Is On The Up
Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.The new product, Fruit Fives, will sponsor Thank… Continue reading Nickelodeon Signs Cross Media Deal
Mondo, the magazine suspended by Cabal Communications, may be revived in a “matter of months” if the market gets less tough, according to Sally O’Sullivan, Cabal’s chief executive.Speaking at the Total Publishing show at London’s Earls Court today, she said that while they had suspended the publication of Mondo, to go “back to the drawing… Continue reading Mondo Could Return To The Market
Final results from BSkyB are expected to show the rewards of three years of investment, according to analysts ABN Amro. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter, ABN says it expects the figures to reveal the extent to which ‘BSkyB’s underlying… Continue reading Profits Expected In Sky Finals
Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement. The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in… Continue reading EMAP First Half Marginally Behind Last Year
WPP, whose global branding, identity and consulting group, The Brand Union, acquired UK based Marketing and Communication Agency (MCA) for an undisclosed sum yesterday (see WPP Acquires UK Communications Consultancy), saw shares drop 2.21% to finish at £6.65, a loss of 15p on the previous day.After ITV rebranded as ITV1 yesterday, ITV partners Carlton and… Continue reading Sharewatch
Anglo-Dutch publisher, Reed Elsevier, has successfully completed its take offer for Harcourt General (see US Clears Reed’s Harcourt General Acquisition), the company announced this morning. The merger of the two companies will create the world’s largest scientific and medical publisher. Once the merger has been completed, Reed said it will complete the on-sale of the… Continue reading Reed Elsevier Completes Harcourt Acquisition
Final results from broadcaster BSkyB are expected to show the rewards of three years of investment, according to analysts ABN AMRO. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter ABN said “we expect the figures to reveal the extent to which BSkyB’s… Continue reading Profits Expected In Sky Finals
BSkyB and Ladbrokes have agreed to form a joint 50:50 venture to offer a fixed-odds and pools betting service via the Sky Digital television platform. Ladbrokes’ Vernons pools business will be transferred to the joint venture and BSkyB will contribute its wholly-owned bookmaker Surrey Sports, which already operates on Sky Digital. The service will operate… Continue reading BSkyB And Ladbrokes To Create Digital TV Betting Service
