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Carlton Communications and BT have held discussions about a possible media alliance, according to a report in the Financial Times newspaper. It says that BT would benefit from Carlton’s content as one of the two main ITV companies and Carlton in turn would be able to gain access to BT’s broadband networks. An alliance could… Continue reading BT And Carlton Reported To Be In Alliance Talks

Global marketing group, Cordiant Communications, is to merge its European subsidiary Scholz & Friends Group with Germany’s United Visions Entertainment (UVE). Scholz is an advertising and integrated communications network with offices in 14 countries across Europe. UVE is listed on the German Neuer Markt and specialises in the production of live entertainment programs for television… Continue reading Cordiant Creates German Advertising And Entertainment Agency

Bright Station was the poorest performer in yesterday’s media market with shares plummeting 11.43% to close at £0.078.Reed International saw stocks climb 3.12% to finish at £6.11, a rise 18.5p on the previous day, while SMG showed a modest rise of 0.71% with a closing price of £2.13 in what was a predominantly static day… Continue reading Sharewatch

Interactive services are key to US TV networks’ survival, according to Forrester Research. They claim that in order to maintain a hold in the market they must “adapt to multi-revenue TV – supplementing advertising with new revenue streams”. “Obviously, programme enhancements must come second to the quality of the regular content itself,” said Forrester analyst… Continue reading Enhanced TV Is Key To Networks’ Survival, Says Forrester

Readership of national newspapers dropped by 2.1% year on year for the period November-April 2001, according to the latest figures from the NRS.Worst hit was the Daily Express, which saw a fall of 19.3% compared to the same period last year. The Guardian’s readership slipped below the 1m mark and fellow broadsheet the Independent on… Continue reading National Newspaper NRS Round-Up – April 2001

The media is perceived as more influential than family and friends when floating voters decide which party to go for. New research from Media@BMRB suggests that the amount of party money and effort spent on advertising and media-friendly events may pay off, as 90% of respondents who were floating voters thought that party political advertising… Continue reading Media Bigger Influence Than Family For Floating Voters

The Financial Times is to launch a daily news service which will be delivered to customers via their mobile phones. The daily business information service or “Daily Me” will enable users to access stories from the Financial Times and its online counterpart FT.com.The FT mobile package, produced in conjunction with The Carphone Warehouse, will offer… Continue reading FT Launches Mobile Phone News Service

Saatchi & Saatchi is to make up to 10% of its UK workforce redundant in a cost cutting measure thought to be in response to the global advertising recession. It is thought that this action by the advertising agency will be the first of many as the industry prepares to face revenue losses.As yet, the… Continue reading Saatchi & Saatchi Respond To Ad Recession With Major Job Cuts

*Updated 2.30pm*Forecourt TV, which introduced looped television advertising onto service station forecourts last year (see Forecourt TV Prepares For AIM Listing) has signed a deal with Moto Motorway Services (formerly Granada) to provide advertising to a further 25 major motorway service stations.The deal, which was finalised today, will allow Forecourt to target customers at Moto… Continue reading Forecourt TV Finalises Deal With Granada Services

Readership of national newspapers dropped by well over a million in total, or 2.1% year on year for the period November-April 2001, according to the latest figures from the NRS.Worst hit was the Daily Express, which dropped nearly half a million to just over 2m, a fall of 19.3% compared to the same period last… Continue reading National Newspaper NRS Round-Up – April 2001