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Pre-tax profit at regional and national newspaper publisher, Trinity Mirror, was down by 9.7% at £80.9 million for the six months to 1 July 2001, but nevertheless ahead of expectations. Like all newspaper groups, Trinity has been impacted by a 12% rise in newsprint costs this year, along with the broader downturn in advertising revenues.… Continue reading Profits Down At Trinity, But Above Expectations

According to Forrester, only the large media companies will be able to cope with the demands of European net users and provide multi-platform, multi-language content to local markets. “To thrive with international Web properties, multicountry localizers must wield their most effective lever — economies of scale from Pan-European online offerings — to consolidate assets and… Continue reading Large Portals And Multichannel Media Firms Will Successfully Meet Europe’s Localisation Challenge, Says Forrester

New research from Allegra Strategies forecasts that new media advertising formats are set to become a key part of advertising campaigns over the next few years. Online advertising, email and wireless marketing may offer a number of major benefits over traditional advertising media in terms of measurability, interactivity and improved targeting. Currently, uptake of such… Continue reading New Media Advertising Will Account For 6.7% Of Total UK Ad Rev By 2005, Says Allegra

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001. Radio and television performed particularly poorly, down by 6.7% and 7.6% respectively. It is mainly the telecoms advertisers that are currently… Continue reading Dutch Display Advertising Falls In Q2

A new survey by the Pew Internet & American Life Project has revealed that the length of time spent online by different sections of the internet varies greatly. The Project asked 1,081 Internet users whether they were currently using the Internet more or less than they were six months earlier. 54% said they were using… Continue reading America Online: Latest Data From Pew

People are more receptive to new ideas and information on Sundays, when they are most relaxed, and often turn to Sunday newspapers for the information they seek, according to the second annual Sunday in America study from PARADE magazine. MediaPost reports that this is a boon to publishers and advertisers, as the ‘Sunday state of… Continue reading Sunday Readers Are More Receptive, Says Survey

BSkyB was the best media performer of the day. After releasing its end of year results yesterday (see Sky Still Strong Despite Pre-Tax Losses), stock climbed 4.73% to finish at £7.08, an increase of 32p on the previous day.Reuters seemed to have regained face after announcing job cuts earlier in the week. Shares rose 4.14%… Continue reading Sharewatch

The BBC has put an end to months of press speculation by announcing that Eastenders will be shown four nights a week. From 10 August an extra episode will show on Fridays at 8pm.Controller of BBC1, Lorraine Heggessey, said: “Quality popular drama is one of the lynchpins of BBC1 and a fourth episode of Eastenders… Continue reading BBC Adds Eastenders To Fridays

Emap advertising and Nestle have announced plans for a cross media deal centred around Emap Performance’s flagship pop brand, Smash Hits, worth in excess of £2m.The cross media deal is the Emap’s biggest to date for a single brand and will run until 2003. It sees the creation of “Smarties Zones” across all Smash Hits… Continue reading Emap And Nestle Team Up In Cross Media Deal

Viacom Outdoor has announced that is creating a new department dedicated to its moving image innovation, XTP, on the London Underground.The move, which comes into effect immediately, supports Viacom Outdoor’s predictions that moving image technology will be one of the key revenue streams for the company’s growth over the next twelve months. The moving image… Continue reading Viacom Outdoor Creates Subway Department