BBC Resources has teamed up with an advertising agency to make commercials for corporate clients. MediaArc, the BBC’s design and interactive agency specialising in broadcast design, has joined forces with interactive television ad agency BMPtvi. The company, part of BBC Resources, has already worked on ad campaigns for HSBC, British Gas and ONdigital and will… Continue reading BBC To Make Ads For Corporate Clients In New Partnership
WPP,which announced its 100% acquisition of European PR firm Finsbury last week (see WPP Announces Acquisition Of Financial PR Firm) saw shares slide 4.06% yesterday to finish at £7.80.Reuters was also down 3.43% with a closing price of £9.85, a loss of 35p on the previous day.Future Network which will be restructuring in June (see… Continue reading Sharewatch
A CIA opinion poll has added to the debate about the future success of digital TV (see 50% Of Homes Could Be Digital By 2002, Says Research). With BSkyB planning to integrate its interactive channel Open with the rest of its service, a national survey carried out by CIA Sensor has revealed that interactivity is… Continue reading Interactive TV Yet To Inspire, Says Research
Italian newspaper publisher Class Editori has reported a 34% increase in advertising revenue in its first quarter financial results. However, despite the growth, this shows that the market has deteriorated in March as growth in the first two months of the year was 45%. The outlook for Q2 has become poorer, according to analysts at… Continue reading Class Editori Results Are Below Market Consensus
Outdoor company JC Decaux has announced its intention to float on the French stock market next month, in order to fund future growth and acquisitions. The share offering is expected to value the company at between €3.8 and €4.4 billion (£2.3 – £2.6 billion). Proceeds from the IPO, in which 20-22% of JC Decaux’s enlarged… Continue reading JC Decaux To Fund Growth With IPO On French Stock Market
Insight May Round Up Ongoing comparisons with last year’s dotcom marketing boom continued to plague the media sector this month as a swathe of financial results revealed the winners and losers in the media league. BSkyB kicked off with strong results – revenues grew by 27% to £1.7 billion and earnings were up 64% at… Continue reading Insight May Round Up
More than 50 billion SMS text messages were sent to GSM wireless phones in the first three months of 2001, according to the GSM Association. Considering the popularity of text messaging globally it is predicted that the number of SMS messages sent per month will pass 25 billion by December 2001, up from over 16… Continue reading SMS Usage Could Hit 25 Billion Messages per Month By December
Capital Radio advertising have signed a sponsorship deal with The Carphone Warehouse to broadcast radio updates about Channel 4’s Big Brother 2. The deal worth £400 000 will allow Capital to bring the latest news from the Big Brother house to listeners up to 24 hours ahead of the TV show.Daily bulletins will be presented… Continue reading New Advertising Deal Brings Big Brother To Capital
Web sports network Rivals.net is heading up a campaign to force the online media industry to adopt a recognised auditing system similar to that of magazines and newspapers.The campaign has received backing from a number of online media agencies and clients including Hollinger, Guardian Media, Emap and Rivals.net share holder Chrysalis (see Chrysalis Increases Stake… Continue reading Rivals.net Heads Campaign For Internet Industry Audit
Freeserve has introduced “skyscraper” adverts onto its pages for the first time. The adverts run vertically down the edge of the screen, which is thought to allow better integration with content and more creative flexibility. The first advert is for direct flight retailer dialaflight.com and appears in the Holidays and Travel section of FSAuctions. It… Continue reading Freeserve Introduces Skyscraper Advertising Option
