More Uk articles

Seedtag and Nielsen’s ‘Building Consumers’ Connections Through Contextual’ report does a disservice to the existing literature, argues MediaCom UK’s head of planning.

More than a third of Brits (36%) believe quality journalism matters more today than ever before, as the UK faces a cost of living crisis and political instability.

BARB CEO Justin Sampson discusses what’s next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.

In brief: PHD Worldwide has appointed its first EMEA CEO and chief client officer.

Netflix has poached five executives from Amazon, Snap, TikTok, and YouTube as it grows its ad sales team.

Network media-buying groups Interpublic Group (IPG) and Havas have reportedly recommended its media agencies should pause buying ads on Twitter for at least one week.

Channel 4 plans to rebrand its on-demand service in a bid to help audiences “better navigate the abundance of choice in the digital world”.

In brief: Clear Channel has won the outdoor advertising contract for Centre:MK, the major UK shopping centre in Milton Keynes. 

In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.

Cycling seems to be all the rage among media execs and ad buyers, particularly over the last five years. What explains this two-wheeled trend?