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The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

The agenda includes this week’s headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT’s Jordan Jarrett-Bryan.

In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023

In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.

In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.

Breaking down the complexity of marketing and peeling back one layer at a time can help to identify focus areas in order to build a response.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.