Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
Showing 4561-4570 of 63,189
More Uk articles
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
In brief: the UK box office surpassed £878m for the year through November, ;ed by a fairly strong UK showing from ‘Black Panther: Wakanda Forever’.
Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels.
Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.