More Uk articles

Personality-led content is more popular than ever. Football players are ready to capitalise on it.

In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.

The Times’ deputy editor Tony Gallagher is reportedly set to be announced as the newsbrand’s editor, replacing John Witherow.

Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.

The agenda includes this week’s headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT’s Jordan Jarrett-Bryan.

In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023

In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.

In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.