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But WFA research also revealed a disconnect between agency and client perceptions of major challenges.

Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.

In brief: ‘Wednesday’ scored 341.23 million total viewing hours, besting this year’s ‘Stranger Things 4’.

In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.

In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.

ITN has rebranded for the first time since 1970 as it seeks to position itself as a global player in news, factual, sport, education and branded content.

In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.

Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.

Full report available at: Mediatel > Connected > Consumer Surveys

The tech giants could belatedly be persuaded to take their responsibilities as publishers seriously, but only if there are laws backed up by large enough fines.