By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
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“Given everything that’s going on in the world at the moment, [demand] would be a little bit less than that amazing surge last year,” Lindsey Clay tells The Media Leader.
The Facebook owner made a similar move last year in response to a bill in Australia which sought to force digital platforms to compensate publishers they share news from.
Diversity leads at newsbrand publishing giant Reach have launched a ‘D&I Spy’ podcast that aims to tackle unspoken issues around diversity and inclusion in the workplace.
In brief: nine in 10 political disinformation ads tested by researchers were approved by TikTok, despite its purported ban on political advertising.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
In brief: Media agency Eidgensi has launched globally to “bridge the gap” between web 2.0 and 3.0 with its advertising and media buying services.
If it doesn’t have an eye-gaze in it, it’s not attention.
Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.
Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.
