Advertisers need to be realistic and focus on the tools that can increase the efficiency of their advertising today.
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After five years in charge and having just launched ITVX, the broadcaster and its CEO appear to be at a key moment in ITV’s colourful history.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.
In brief: Guardian News & Media has appointed journalist-turned-commercial chief Imogen Fox as its new chief advertising officer.
The media investment group has partnered with Internews to support the re-investment of media budgets in credible news publishers.
In brief: ITV has agreed a partnership with StudioCanal to carry its StudioCanal Presents services on the ad-free version of streaming service ITVX.
In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.
In brief: Vice Media Group has appointed current CFO Bruce Dixon and current CSO Hozefa Lokhandwala as co-CEOs.
People or profits? How about benevolence, argues Jan Gooding.
With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?
