Live stream shopping should be seen as a selling channel, not just a marketing effort for brands to engage and retain their customer base
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Outvertising, UK advertising’s LGBTQ+ advocacy group, has appointed Lord (Guy) Black as its council chairman.
World Media Group members predict the trends that will shape the year ahead.
High-profile investigations into financial conduct, GDPR rulings, surprising moves of big players in our industry, e-commerce and hybrid working all topped our most-read news article list this year.
The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
Nearly 10% of video ads and 20% of CTV ads inventory were fraud or sophisticated invalid traffic (SIVT), according to new research.
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him
Will the reporting of Christmas partying during the coronavirus restrictions last year be Johnson’s Watergate moment, asks Raymond Snoddy.
We’ve taken a look at some of the success stories from the past 12 months and looked at how these brands have used their ownership of TV IP to create exciting and effective campaigns.
