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Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

The superhero flick was the third-largest opening weekend this year.

London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

This beats average consolidated viewing figures for all completed previous series, including the most successful series in 2019.

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

Advertisers are beginning to think of podcasts as a separate entity to radio.