More Uk articles

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach

Contextually targeted ads drive more than three times more engagement than IAB standard ads, according to new research.

WhatsApp updated its privacy policy for its European users earlier this week after a record €225m GDPR fine.

The UK’s data-privacy watchdog has set out new standards to prevent the “excessive collection of personal information” by online advertisers and companies.

The TimeTo campaign has launched a new ad featuring real stories from victims set against quiet offices in pandemic times.

Co-op and ITV have announced a live ad break to help tackle food poverty and waste in the UK. 

UK audiences spent more minutes in total and average minutes per person on TikTok than BBC online in September 2021, new figures show.

Spotify has been testing a vertical video feed similar to TikTok in a beta version for iOS.

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Ads promoting cosmetic interventions to under-18s will be banned under new advertising regulations.