BBC One’s live coverage of The Platinum Party at the Palace on Saturday gained an average of 11.21 million viewers, according to BARB overnight figures.
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How much worse does ad fraud need to get before it gets taken seriously?
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Cinema is proving itself to be a strong medium of choice after the Covid closures and with tough economic times ahead.
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Havas Media Group and Lumen Research will create tools to plan, measure, buy and optimise attention on a global scale as part of a new partnership.
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The problem isn’t ads; it’s organic posts.