Laura Wade VP, EMEA content and innovation at Essence offers three key areas adland needs to focus on for sustainable transformation
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Why is it that we can celebrate the achievements of Paralympians yet refer to others in society with similar conditions as ‘disabled’?
Samsung Ads reported a 28% increase in monthly gaming activity between January and June.
Dominic Mills shakes off his London bias to look at what’s happening in the ad economy in other areas of the country
Brands can now buy digital advertising space around streaming service All 4 via a private programmatic auction.
It features a fictional dialogue set in a dystopian future where fake news has taken hold and society is unravelling.
It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?
Digital Cycle South has been specifically designed for senior digital marketers, agency, e-commerce, ad-tech, brand and retail professionals
ITV AdVentures has closed its fourth media-for-equity deal in as many months. Is this really the future of TV media-buying for start-ups?
70% of American kids recall ads on YouTube versus 35% who recall ads on broadcast TV
