Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
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The final shortlist for Mediatel Media Research Awards has been revealed and features a wide range of businesses that are pushing the limits of media research.
Asmodee UK, game publisher and distributor, has launched its “biggest every marketing campaign” with activations on Absolute Radio, social and an in-person BoardGame Bonanza event.
The UK’s second largest independent media agency has sold to US company Stagwell.
“Stay interviews” could become the norm in 2022 to help retain staff during the Great Resignation and talent crisis, industry leaders have said.
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
National and regional titles put aside competition to encourage people to get boosted this week as part of a government campaign in the run-up to Christmas.
TikTok has overtaken Google as the most visited website on the internet for the first time.
Ray Snoddy casts his pen over the media coverage and events of the past 12 months as he assesses progress, change and what’s to come
From break-out social platforms and measurement to hybrid working, media has gone through many changes while recovering from the pandemic