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Bobi Carley questions the communication between marketing and finance and asks whether anything has changed as result of taking talk online
James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.
Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio
Dominic Mills looks at the impact of rising inflation on media & pokes Ben & Jerry’s for a poor performance in Wolff Olins’ Conscious Brands report
In a week when a foreign journalist was dragged off a flight and arrested on terrorism charges, Omar Oakes calls out the UK media’s hypocrisy when chasing band-wagons
Media companies should offer employees therapy to help them cope with the high-stress environment of returning back to the office, Mediatel’s Future of Diversity conference was told today. Jamie Klingler, MD at professional development platform Incite and a founding member of the Reclaim These Streets activist group, warned that therapy and mental-health support services are “not… Continue reading ‘More mental-health support needed’ as WFH end in sight
Cross-publisher advertising platform, The Ozone Project has appointed Martin Harriman as chairman. Harriman currently holds non-executive chairman roles at Cambridge Communications, the Softbank-backed radio technology company and Community Fibre, London’s largest fibre-to-the-home broadband company. He joins The Ozone Project from WaveOptics, where he was non-executive chairman of the augmented reality company, which sold to Snap… Continue reading The Ozone Project appoints Harriman as chair