Independent marketing analytics company, DataTile has hired former Telmar Communications MD Alex Maddox and IPSOS’ former MD Media for Greater China, Steve Garton.
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The latest cross-platform audience figures for UK newsbrands have been released today, offering insight into how the Covid-19 pandemic has affected readership.
After seeing the UK’s supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
Hosted by Mediatel, the new awards have been launched to recognise and celebrate the very best in media leadership during the past 12 months.
When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills
Partner content: John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change.
The global advertising market is recovering more rapidly than expected, due to e-commerce, retailer media and connected TV ads, according to a revised forecast from Zenith.
The CEO of Thinkbox reflects on its biggest success this year and considers how TV’s adspend recovery might shape up.
Mediatel Connected took home the “Best Realisation of Research” award for its Consumer Surveys app during last night’s MRG Awards.
The vice chairman of creative agency VCCP, Julian Douglas, has been nominated as the IPA president-elect to succeed current president Nigel Vaz, global CEO of Publicis Sapient.