More Uk articles

ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.

Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold

Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads

Saturnino will continue to be responsible for the commercial running of the agency in her new role, but will also oversee the development of agency talent and its media and technology solutions.

Partner content: With the launch of Ipsos iris imminent, UKOM’s CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.

Mail Metro Media’s executive director of advertising explains how he turned the business into a digital first team & his strategy for the next year.

Emodo Supply, verified by Three UK, aims to deliver a marked reduction in wasted impressions and significant improvements in return on advertising spend.

After a promising September, the majority of newsbrands saw their circulations drop period-on-period in October, according to the latest figures from ABC.