More Uk articles

Raymond Snoddy looks at the two hottest media deals of the year so far, spearheaded by two older industry statesmen

Premium publisher alliance, The Ozone Project has launched a Manchester-based regional hub to serve agencies and advertisers in the North.

How does an online brand embrace traditional media and established brand building techniques? Ciaran Deering, head of online at The Grove Media, explains.

IPA director general Paul Bainsfair takes a moment to think on the challenges and opportunities for agencies in the year ahead.

Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg’s Arif Durrani.

The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.

Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.

In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.

In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.

84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.