Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
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Cautionary Tales: Spending a year away from a rapidly-changing media industry can be tough, particularly if you’ve been looking after a baby.
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner – but how possible is it?
Social media executives could be held criminally responsible for safety breaches on their platforms within months of the Online Safety Bill becoming law, the Culture Secretary has said today.
M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.
Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
In the latest episode of the Making Sense of it All, Kendall argues for taking a long, broad and wide view to understand how brands connect with people.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.
| Ian Moss
Partner content: Exploring the audio revolution at Tuning In by Radiocentre