The Future of Media conference showed how strong our industry’s talent is, but is it brave enough to put all of its good ideas into practice?
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Influencer marketing is rapidly expanding, but will a dedicated trade body mean it will finally be taken more seriously as a maturing industry?
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M&S is running food and Christmas ads today across multiple platforms from today with its first TikTok takeover and use of custom QR codes from Flowcode.
Boots has revealed its multi-platform Christmas campaign today Bags of Joy.
In the latest episode of the Making Sense of it All, Kendall argues for taking a long, broad and wide view to understand how brands connect with people.
IAS has been accredited by the Media Rating Council (MRC) for impression and viewability measurement of ads across Facebook and Instagram.