Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta’s Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.
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Partner content:New research will debut at Radiocentre’s next Tuning In event that challenges perceived norms in the ad market and offers surprising insights into the commercial radio audience.
Affleck reflects on his experience moving agencies mid-pandemic and considers whether the industry’s pitch process is still fit for purpose.
JCDecaux UK has beaten off stiff competition to win a 10-year contract to provide double-sided digital advertising across Manchester City centre.
After Channel 5’s Maria Kyriacou opened this week’s VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting
European advertisers can now access Samsung Ads’ video inventory programmatically via any preferred DSP after Samsung Ads Europe opened up the brand’s AVOD service, Samsung TV Plus.
Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.
Location and operator data specialist Mobsta has promoted its former client director, Matt Longley, to managing director with immediate effect.
A new Mediatel Connected whitepaper reveals the patterns and behaviours of online shoppers by age, as well as the impact Brits believe ecommerce has on their lives.