The UK government innovation agency has awarded a six figure grant to a blockchain initiative which aims to process billions of advertising impressions in near real-time.
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NBC Universal has struck a deal with RTL AdConnect giving each other access to their premium TV and digital inventory.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
The latest episode in Boris Johnson’s Partygate scandal should leave no-one in doubt over the influence of today’s leading newsbrand columnists, writes Raymond Snoddy.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
WPP agency Wavemaker has created and filled the role of global head of applied innovation.
You’ve got a whole year of opportunities, not just January.