More Uk articles

Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be

MGM is Amazon’s second biggest acquisition to date and will “complement” Amazon Studios.

Raymond Snoddy reveals how his own experience of presenting Newswatch, shows how BBC executives respond to crises

Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.

TikTok’s child safety chief insists the entertainment app is learning from past mistakes of tech giants as a new law tackling online harms is drafted in the UK

Consumers don’t like ad-tracking because they see someone else telling them what they’re interested in, warns VCCP Media’s Steve Taylor

Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media

Xaxis, GroupM’s media company, has promoted former VP of global operations & platforms, Silvia Sparry to global COO.

Dominic Mills reveals that we’ve been measuring all the wrong things and muses what Bob Dylan fans would make of ‘Media Experience’

Alcohol brands will reduce TV advertising spend over the next three years in response to declining broadcast audiences and a shift in media strategy, a report by Zenith has found.