Mediatel Events’ Marketing to the CFO’ webinar discusses the framework and disconnect between CMOs and finance.
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The amount of time “gamers” spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
In times of change re-evaluating existing partnerships is crucial, argues Analytic Partners’ associate vice president Kevin O’Farrell.
With news of a Covid vaccine sweeping the front-pages, Ray Snoddy urges the media to consider the wider picture and use its influence for good
GroupM has announced a new operating structure designed to serve clients’ evolving needs and enable greater collaboration across the group.
Full report available at: Mediatel > Connected > Display – Online
In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce.
Nationwide Building Society’s head of media Chris Ladd, outlines the steps taken for the brand to start feeling proud of its diversity and inclusion strategy
What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
