Each month until the end of the year, this series by The Kite Factory’s search director will guide you through performance planning and budget optimisation.
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Creative and media are finally getting back together. Just not in the way we imagined it would, writes the7stars’ head of strategy.
What does the greatest challenge of them all mean for media strategy, asks Havas Media Group’s chief strategy officer
Unredacted filings from an antitrust lawsuit in the US allege Google and Meta CEOs fixed online advertising sales.
The future of the BBC’s licence fee arrangement and local programming expansion is in question.
Dictating which fringe views are okay and killing the Licence Fee are both dangerous games to play with the BBC, warns the editor.
Exclusive: Kristiana Carlet will begin her new role at Spotify next week and report to Lee Brown, head of advertising business.
Partner Content: As we wave goodbye to the cookie, attention data is gaining more importance, writes Lumen’s MD.
Julian Douglas, IPA president, delivered his New Year address from the metaverse this year calling for positive pitch practices, collaboration on campaigns and more.
Dominic Williams will be responsible for all UK advertising revenue in the business as well as integrating print and digital platforms.
