According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.
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IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
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Mediatel News and Mediatel Events will celebrate the very best in media leadership with the free-to-enter Media Leaders Awards 2021.
Three junior creatives and marketeers have issued an open letter calling on the advertising industry to address “inconsistencies” between its words and actions in its recent efforts to address diversity and inclusion.
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Huawei, PepsiCo and Mitsubishi have all revised their consumer engagement strategies as a direct result of the UK coronavirus lockdown.
Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?