More Uk articles

Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.

The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.

Dawn Airey has been appointed interim chair of Channel 4 to replace Charles Gurassa who leaves at the end of this month. 

Could the four-day week become a reality in the media industry?  

WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders. 

Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.

Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.

Partner content: The short answer is yes, they really, really do matter.

Full report available at: Mediatel > Connected > Consumer Surveys

Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.