Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.
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Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.
Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.
In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business
Danny Donovan tells Mediatel News about his first year in the driving seat at Mediahub UK, making the most of a bad situation, and why sometimes the best thing a brand can do is to stop advertising.
Reach, the UK’s largest newspaper publisher is seeing a ‘strong recovery’ in digital advertising following revenue and profit falls for the first half of the year
Channel 4’s American voting data scoop wins high praise from Ray Snoddy as he stays up late to watch the first U.S Presidential debate
Daivid Corrado, Total Media’s international strategist, tracks time’s impact on consumer behaviour
Dale Lovell, UK managing director of native advertising platform Adyoulike, shares his personal experiences of race and calls for more open conversations