Hivestack, an adtech business in the programmatic digital out of home space, has hired Nigel Clarkson as its new global chief revenue officer.
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Efficiency briefs are trapping brands into a downward spiral, writes Zenith’s group strategy director, Barry Ferguson.
Biggam reflects on the challenges of the past year, the industry’s lack of socio-economic diversity, and the power of good old fashioned positivity
Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox
Nick Manning assesses the opportunities for cross-media measurement and responsible attention.
| Ed Mason
Full report available at: Mediatel > Connected > Consumer Surveys
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.
Like Revolute, companies that capitalise on the potential of marketing now will be the ones that will thrive and grow in the post-pandemic world, writes Ebiquity’s chief strategy officer, Christian Polman.