Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
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Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
The latest episode in Boris Johnson’s Partygate scandal should leave no-one in doubt over the influence of today’s leading newsbrand columnists, writes Raymond Snoddy.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.
We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
WPP agency Wavemaker has created and filled the role of global head of applied innovation.
You’ve got a whole year of opportunities, not just January.
The IPA has awarded six New Year Honours in recognition of “outstanding service to the industry.”
Heinz and Channel 4 are launching a short-form social-first comedy series to promote its plant-based products.
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.