Advanced booking deadlines were reduced last year in response to the pandemic. Is this the future of broadcast advertising? Mediatel News asked media leaders whether longer advanced booking deadlines should be brought back in.
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The Advertising Association has chosen Tesco chief customer officer as its new president for the next three years.
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Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.
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The Mediatel Connected team has pulled together a free whitepaper looking at the audio market.
The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”.